Introduction: Falls and fall-related injuries in community-dwelling older adults are a growing global health concern. Despite effective exercise-based fall prevention programs (FPPs), low enrollment rates persist due to negative connotations associated with falls and aging. This study aimed to investigate whether positive framing in communication leads to a higher intention to participate in an FPP among community-dwelling older adults. Methods: We conducted a twosequence randomized crossover study. We designed two flyers, a standard flyer containing standard terminology regarding FPPs for older adults, and a reframed flyer highlighting fitness and activity by reframing ‘fall prevention’ as an ‘exercise program’ and ‘old’ as ‘over 65 years’. With a Mann– Whitney U test, we investigated group differences regarding the intention to participate between the flyers. A sensitivity analysis and subgroup analyses were performed. We conducted qualitative thematic analysis on open-ended answers to gain a deeper understanding of participants’ intention to participate. Results: In total, we included 133 participants. Findings indicated a significantly higher intention to participate in the reframed flyer (median = 4; interquartile range = 1–6) compared to the standard flyer (median = 2; interquartile range = 1–4) (p = 0.038). Participants favored more general terms such as ‘over 65 years’ over ‘older adults’. Older adults who were female, not at high fall risk, perceived themselves as not at fall risk, and maintained a positive attitude to aging showed greater receptivity to positively-framed communications in the reframed flyer. Additionally, already being engaged in physical activities and a lack of practical information about the FPP appeared to discourage participation intentions. Discussion: The results in favor of the reframed flyer provide practical insights for designing and implementing effective (mass-)media campaigns on both (inter)national and local levels, as well as for interacting with this population on an individual basis. Aging-related terminology in promotional materials hinders engagement, underscoring the need for more positive messaging and leaving out terms such as ‘older’. Tailored positively framed messages and involving diverse older adults in message development are essential for promoting participation in FPPs across various population subgroups to promote participation in FPPs among community-dwelling older adults.
Designing with the Sun is a KIEM-GoCI explorative research project on the theme Energy Transition and Sustainability. The project is aimed at network and agenda building and design research that explores new (cultural) practices of renewable energy consumption, based on a shift from ‘energy blindness’ to ‘energy awareness’. Up until now the solar industry has been propelled forward by technical innovations, offering mostly pragmatic, economic benefits to consumers. Innovation in this field mostly concerns making solar panels more efficient and less costly. However, to succeed, the energy transition also needs new cultural practices. These practices should reflect the ways renewables are different from fossil fuels. For solar, this means using more direct solar energy, when the sun is there, and being able to adapt to periods of low energy. Currently, consumers are mostly ‘blind’ to the infrastructure behind fossil-based energy. However, for energy sources such as solar and wind ‘awareness’ of their availability becomes more important. What could such an awareness look or feel like? How can it be enacted? And how can a change in practice that is more attuned to availability be experienced positively? Solar companies see opportunities in using design to help build motivating practices and narratives within the solar field, enabling awareness through personal relationships between consumer and solar energy. However, the knowledge of how to get there is lacking. In a research-through-design trajectory, and together with partners from the Creative Industries, Designing with the Sun aims to explore new ways of relating citizens to solar energy. Ultimately, these insights should enable the newly emerging field of solar design to contribute to the emergence of more sustainable and rewarding energy awareness and practices.
De creatieve industrie is een spil in innoverend Nederland en design speelt daarbinnen een cruciale rol. Het hbo heeft een belangrijke positie in deze drive voor innovatie. Door ontwerpend onderzoek te enten op de praktijk draagt het hbo actief bij aan kennis over het creatieve ontwerpproces. Het Network Applied Design Research (NADR) wordt een initiatieforgaan met voorbeeldfunctie en best practices van praktijkgericht en ontwerp gerelateerd onderzoek: koers uitzetten, initiatief nemen; visie neerzetten door organisatie van events en output (ondernemend en onderzoekend) die een zuigende werking heeft door te doen/organiseren zodat massa gecreëerd kan worden. Doelen van dit netwerk zijn onder meer: toegepast design onderzoek te emanciperen en de zichtbaarheid ervan te vergroten, kennis te ontwikkelen en de ontwikkelde kennis makkelijker en breder te delen, het stimuleren van de kwaliteit van praktijkgericht onderzoek in de ontwerpende disciplines, netwerkvorming, het opzetten van een body of knowledge & skills en kenniskaart, organisatieverband voor interactie met stakeholders, invloed op beleid en instrumenten. Het netwerk bevestigt de speciale positie die praktijkgericht, ontwerpend onderzoek heeft binnen het totale onderzoekskader. De verkenning in opdracht van SIA naar de positie van praktijkgericht onderzoek in de creatieve industrie onderschrijft dit. NADR vertegenwoordigt hbo-lectoren die vanuit hun lectoraat actief zijn op het gebied van design waarbij wetenschappelijke disciplines als Natural Sciences & Engineering, Humanities, Behavioral & Social Sciences en Arts in meer of mindere mate worden geïntegreerd om een bijdrage te leveren aan het reframen en oplossen van diverse maatschappelijke thema’s als bijvoorbeeld gezondheidszorg of circulaire economie. De verbindende factor is ontwerpen gerelateerd onderzoek en het platform is open voor lectoraten die zich daarmee verwant voelen, van zorg- technische- duurzame- virtuele product ontwerpers tot gameontwerpers, architecten of meer op toegepaste kunst gerichte lectoraten, zolang het ontwerpend onderzoek en integratie van verschillende disciplines bij hen centraal staat.
It is predicted that 5 million rural jobs will have disappeared before 2016. These changes do notonly concern farmers. In their decline all food chain related SMEs will be affected severely. Newbusiness opportunities can be found in short food supply chains. However, they can onlysucceed if handled professionally and on a proper scale. This presents opportunities on 4interconnected strands:Collect market relevant regional dataDevelop innovative specialisation strategies for SMEsForge new forms of regional cooperation and partnership based on common benefits andshared values.Acquire specific skillsREFRAME takes up these challenges. In a living lab of 5 regional pilots, partners willdemonstrate the Regional Food Frame (RFF) as an effective set of measures to scale up andaccommodate urban food demands and regional supplies. New data will reveal the regions’ ownstrengths and resources to match food demand and supply. REFRAME provides a supportinfrastructure for food related SMEs to develop and implement their smart specializationstrategies in food chains on the urban-rural axis. On their way towards a RFF, all pilots will use a5-step road map. A transnational learning lab will be set up in support of skill development andtraining of all stakeholders. REFRAME pools the know-how needed to set up these Regional FoodFrames in a transnational network of experts, each closely linked and footed in its own pilotregion.
