In this research, we explored how different variables influence the user experience in the TikTok social media channel. The engagement of the users in giving meaningful feedback to the posts was the main variable being observed. This is important because in several business-to-business and business-to-consumer applications the companies are interested in using meaningful feedback from the users to improve their products, be it a tangible device or a media product. So, instead of focusing on getting more followers, in situations like that, it is more important the kind of feedback received from the users. In this research, a mixed methods approach was applied. Joining the quantitative results with the insights from the qualitative part of the research, it is possible to conclude that the algorithm used by TikTok to define the content in the timelines has a bigger influence on engagement than the kind of content. To achieve the desired result of an increase in the number and quality of feedback by the viewers, it was found that being more direct can produce interesting increases. The posts where the viewers were asked to comment and reply with a certain answer have the most comments. In some instances, the increase is almost 300% more when comparing it to the average amount of comments. Most interviewees also stated that they would love to help out and would provide meaningful feedback if this was directly asked. The same goes for Q&A’s and interaction-based posts.
LINK
This study explores how TikTok Live’s fusion of immediacy, interactivity, and monetization creates a powerful infrastructure for political communication, one increasingly exploited for extremist mobilisation and disinformation. Focusing on far-right actors in Germany, it combines technical monitoring, content analysis, and policy review to examine how extremist networks exploit the platform’s live-streaming affordances to spread propaganda, monetize hate, and evade moderation, often in ways that outpace both TikTok’s self-regulation and external oversight under the EU’s Digital Services Act (DSA).
MULTIFILE
In April 2020, I was in my second month of lockdown. The particular state of isolation I was in made my digital life more tangible, and my ‘real life’ intensively more digital. Around that time, TikTok started to gain more popularity and to become a social networking phenomenon which I didn’t delve into until I found out about ‘lesbians on TikTok’ through a discussion on my Twitter feed. TikTok lesbians were talked about as a particular category of both platform users, and lesbians in general, which some perceived as either fun, cringe, attractive, educational and/or just purely fascinating. Driven by that conversation and curiosity it sparked in me, I joined the app and without giving its recommendation algorithm a chance to ‘clock’ me on its own, I started typing #lesbian in the search bar.
LINK
This quasi-experimental study examines the effect of short instruction videos on students’ business statistics learning. Two hundred and thirty-one Dutch students attended 6-week online seminars on Business Statistics. One hundred and nineteen students were in an experimental group, and 112 in a control group. Students in the experimental group watched short instructional videos and studied online quizzes at their own pace. In the control group, students followed teachers’ instructions throughout the seminars. It was found students watching short videos significantly outperformed those following teachers’ virtual instruction. Short videos were especially useful for those who were good at math. The research sheds light on the design of hybrid learning, particularly for business statistics education at the university level.
DOCUMENT
Desinformatie in dynamische mediaomgevingen hebben unieke kenmerken, zijn onderonderzocht en ondergereguleerd.Deze quickscan is onderdeel van een breder onderzoek naar desinformatie en focust op de wisselwerking tussen dynamische – veelal veranderlijke - content en desinformatie. Het onderzoek komt voort uit de vraag of in nieuwe mediaomgevingen andere vormen van desinformatie ontstaan- qua productie, verspreiding en consumptie -dan in traditionelere, statische media.We richten ons op vier mediaomgevingen: podcasts, TikTok en Instagram Stories, livestreams, en games of gameomgevingen. Deze zijn gekozen vanwege hun groeiende populariteit en de beperkte kennis over hoe desinformatie hierin functioneert.Recent onderzoek laat zien dat Nederlanders diverse mediakanalen gebruiken voor nieuws, met onder jongeren een verschuiving naar sociale media, zoekmachines en podcasts. Ook groeit de populariteit van podcasts en games.In de verkenning vinden we genoeg basis om aan te nemen dat misleidende en propagandistische content wordt verspreid via deze mediaomgevingen. Ieder medium heeft eigen kenmerken die kunnen worden benut om dergelijke content effectief over te brengen en te verspreiden. Bijvoorbeeld: TikTok nodigt uit tot korte video's met muziek, niet tot uitgebreide tekst met nuances en bronvermeldingen.Platforms verschillen ook in hoe content wordt gedeeld: alleen aan vrienden/volgers of openbaar; live of terugkijken; tijdelijk of permanent. Deze kenmerken worden bepaald door platformontwerp en gebruikersculturen met eigen trends en hypes.
MULTIFILE
Niet alle informatie op social media (zoals Snapchat, TikTok en Instagram) is waar. Sommige mensen verzinnen berichten. Of ze maken grapjes, waarvan jij misschien denkt dat het echt waar is. Hoe weet je of iets echt of nepnieuws is? Jos van Helvoort is onderzoeker op het gebied van media en informatie aan De Haagse Hogeschool. Hij deed ook onderzoek naar hoe kinderen nepnieuws kunnen leren herkennen. Want volgens Jos is het belangrijk dat kinderen weten welke berichten je wel en niet moet geloven. Interview van Kidsweek met Jos van Helvoort van de Haagse Hogeschool.
DOCUMENT
Meertaligheid in het onderwijs is eerder regel dan uitzondering. Door toegenomen mobiliteit en nieuwe media komen tegenwoordig bijna alle kinderen in aanraking met meerdere talen en dialecten. Thuis, op straat, in de speeltuin en op TikTok gebruiken ze ál hun talen. Op school gebruiken ze vooral Nederlands. Wat zou er gebeuren als we in het klaslokaal ook ruimte zouden scheppen voor de thuistalen van kinderen?
LINK
