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Research, advisory companies, consultants and system integrators all predict that a lot of money will be earned with decision management (business rules, algorithms and analytics). But how can you actually make money with decision management or in other words: Which business models are exactly available? In this article, we present seven business models for decision management.
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This doctoral thesis describes three case studies of service engineers participating in organizational change, interacting with managers and consultants. The study investigates the role of differences in professional discourse and culture when these three professional groups interact in organizational change, and how this affects the change result. We bring together two scientific fields, first change management and second, linguistics. The intersection represents the overlapping field of professional discourse and culture. The research design was an explorative multiple case study using qualitative linguistic analyses. The study found that successful organizational change is the result of interaction between professional culture, the organizational culture and the organization/change context. The differences between the professional cultures and discourses can hamper the change process. The practical contribution of this study might be the increased awareness among professionals about their own professional, and often implicit, assumptions. Managers, consultants and service engineers have to be aware of the group dynamics and the specific role of their own typical professional discourse and culture in a change project setting.
Aim of this study is to gain more insights into conditions and approaches used by sport club consultants, affecting the vitalization process of voluntary sport clubs. This study is part of a larger research the competencies, approaches and interventions which sport club consultants need to provide support on vitalization processes in voluntary sport clubs.
To enhance the training of sport psychology consultants, it is important to know which learning experiences are useful for which components of professional development. We interviewed 15 novice consultants on their learning experiences related to 13 different topics. Traditional learning experiences (e.g., courses, teachers) were related to the development of practical know-how. Learning from others (e.g., peers, colleagues) was related to professional development (i.e., dealing with issues, challenges, and dilemmas that occur in sport psychology practice). Practical experience and reflective activities were related to both know-how and professional development. These results can be used to shape effective sport psychology education.
Dutch voluntary sport clubs (VSCs) are facing several challenges in perceived consumerist behavior by members (Van der Roest, 2015), demands by the government to attribute to the social policy agenda (Waardenburg, 2016; Coalter, 2007) and declining number of members in complex contexts (Wollebæk, 2009). Between 300-500 sport club consultants, mostly funded by local governments or sport associations, are tasked to vitalize these VSCs. Most consultants play an expert role delivering generic intervention on specific topics as recruiting volunteers, sponsorships or positive behavior support. The other consultants play a process consultation role in which a holistic strategic change approach is used for more sustainable development (Schein, 1999). Aim of this study is to understand how various stakeholders make sense of the approach, competencies and interventions used by the process consultant within a specific context.
In case of a major cyber incident, organizations usually rely on external providers of Cyber Incident Response (CIR) services. CIR consultants operate in a dynamic and constantly changing environment in which they must actively engage in information management and problem solving while adapting to complex circumstances. In this challenging environment CIR consultants need to make critical decisions about what to advise clients that are impacted by a major cyber incident. Despite its relevance, CIR decision making is an understudied topic. The objective of this preliminary investigation is therefore to understand what decision-making strategies experienced CIR consultants use during challenging incidents and to offer suggestions for training and decision-aiding. A general understanding of operational decision making under pressure, uncertainty, and high stakes was established by reviewing the body of knowledge known as Naturalistic Decision Making (NDM). The general conclusion of NDM research is that experts usually make adequate decisions based on (fast) recognition of the situation and applying the most obvious (default) response pattern that has worked in similar situations in the past. In exceptional situations, however, this way of recognition-primed decision-making results in suboptimal decisions as experts are likely to miss conflicting cues once the situation is quickly recognized under pressure. Understanding the default response pattern and the rare occasions in which this response pattern could be ineffective is therefore key for improving and aiding cyber incident response decision making. Therefore, we interviewed six experienced CIR consultants and used the critical decision method (CDM) to learn how they made decisions under challenging conditions. The main conclusion is that the default response pattern for CIR consultants during cyber breaches is to reduce uncertainty as much as possible by gathering and investigating data and thus delay decision making about eradication until the investigation is completed. According to the respondents, this strategy usually works well and provides the most assurance that the threat actor can be completely removed from the network. However, the majority of respondents could recall at least one case in which this strategy (in hindsight) resulted in unnecessary theft of data or damage. Interestingly, this finding is strikingly different from other operational decision-making domains such as the military, police and fire service in which there is a general tendency to act rapidly instead of searching for more information. The main advice is that training and decision aiding of (novice) cyber incident responders should be aimed at the following: (a) make cyber incident responders aware of how recognition-primed decision making works; (b) discuss the default response strategy that typically works well in several scenarios; (c) explain the exception and how the exception can be recognized; (d) provide alternative response strategies that work better in exceptional situations.
Aim of this study is to understand which approach (expert or process orientated) sport club consultants use in succesfully raising the organizational capacity of voluntary sport clubs in the northern part of the Netherlands. Around 130 professional sport club consultants are active in the northern part of the Netherlands, but it is not clear which approach they use in raising the organizational capacity of the clubs within a specific context and if this approach is effective. Theoretical backgroundA sport club with great organizational capacity has the ability to offer their sport, now and in the future, in a sustainable and socially responsible way to (potential) members. Dutch voluntary sport clubs (VSCs) are facing several challenges in perceived consumerist behavior by members (Van der Roest, 2015), demands by the government to attribute to the social policy agenda (Coalter, 2007) and declining number of members in complex contexts (Wollebæk, 2009). Between 300-500 sport club consultants, mostly funded by local governments or sport associations, are tasked to raise the organizational capacity of these VSCs in the Netherlands. Most consultants play an expert role delivering generic interventions on specific topics as recruiting volunteers, sponsorships or positive behavior support. The other consultants play a process consultation role in which a holistic strategic change approach is used for more sustainable organizational development (Schein, 1999). The context of the organizations (VSC’s) is determining which approach is the best in developing the organizational capacity. But most of the time consultants use the same, mostly expert role, in consulting the organizations (Boonstra & Elving, 2009). Therefore it is not clear which approach (expert or process orientated) sport club consultants in the Netherlands use in raising the organizational capacity of VSC’s in different contexts. Methodology, research design, and data analysisThe study will be conducted from March 2017 till the end of July 2017 in the northern part of the Netherlands. In March we have started with identifying successful sport club consultants in three steps: these steps show a qualitative description of the current competences, approaches and interventions (repertoire) as seen by the sport club consultants in our target group:1) A group of experts have been gathered to formulate criteria for the competences, approaches and interventions of a successful process orientated sport club consultant. 2) The criteria from step 1 are validated by theory about organizational development and consulting of organizations. Thereafter the criteria are processed into a digital survey 3) The survey has been send to n=130 sport club consultants in the northern part of the Netherlands. 4) Based on the output of the survey, profiles will be developed of different types sport club consultants (process orientated, mediator, supporter, coach, expert) and the approaches per type of consultant. For each profile a ranking will be made based on which criteria (from step 1) the consultants meet. This ranking will be used to make a selection of successful sport club consultants to conduct research in five multiple case studies. From June on multiple case studies will be conducted in which five process consultants are working with a VSC. A case study protocol will be developed that observe the consultant in three sessions at the club. In addition interviews will be conducted with the consultant, the board of the club, and other relevant stakeholders. With a cross-case synthesis patterns will be developed in the way the consultants worked and how these approaches were interpreted and valued by the various stakeholders. Results, discussion, and implications/conclusionsIn the expected results both approaches and interventions (repertoire) of the consultant as their competences and qualities are analyzed which will result in the profiling of the active sport club consultants. We also gain insights in which approach of the sport club consultants is the most effective in raising the organizational capacity of a VSC in a given context. New insights on how consultants can successfully contribute to the sustainable organizational development of VSCs will be presented.
Aim of the researchAim of this study is to understand which approach (expert or process orientated) sport club consultants use in succesfully raising the organizational capacity of voluntary sport clubs in the northern part of the Netherlands. Around 130 professional sport club consultants are active in the northern part of the Netherlands, but it is not clear which approach they use in raising the organizational capacity of the clubs within a specific context and if this approach is effective. Theoretical backgroundA sport club with great organizational capacity has the ability to offer their sport, now and in the future, in a sustainable and socially responsible way to (potential) members. Dutch voluntary sport clubs (VSCs) are facing several challenges in perceived consumerist behavior by members (Van der Roest, 2015), demands by the government to attribute to the social policy agenda (Coalter, 2007) and declining number of members in complex contexts (Wollebæk, 2009). Between 300-500 sport club consultants, mostly funded by local governments or sport associations, are tasked to raise the organizational capacity of these VSCs in the Netherlands Most consultants play an expert role delivering generic interventions on specific topics as recruiting volunteers, sponsorships or positive behavior support. The other consultants play a process consultation role in which a holistic strategic change approach is used for more sustainable organizational development (Schein, 1999). The context of the organizations (VSC’s) is determining which approach is the best in developing the organizational capacity. But most of the time consultants use the same, mostly expert role, in consulting the organizations (Boonstra & Elving, 2009). Therefore it is not clear which approach (expert or process orientated) sport club consultants in the Netherlands use in raising the organizational capacity of VSC’s in different contexts. Methodology, research design, and data analysisThe study will be conducted from March 2017 till the end of July 2017 in the northern part of the Netherlands. In March we have started .with identifying successful sport club consultants in three steps: these steps show a qualitative description of the current competences, approaches and interventions (repertoire) as seen by the sport club consultants in our target group:1) A group of experts have been gathered to formulate criteria for the competences, approaches and interventions of a successful process orientated sport club consultant. 2) The criteria from step 1 are validated by theory about organizational development and consulting of organizations. Thereafter the criteria are processed into a digital survey 3) The survey has been send to n=130 sport club consultants in the northern part of the Netherlands. 4) Based on the output of the survey, profiles will be developed of different types sport club consultants (process orientated, mediator, supporter, coach, expert) and the approaches per type of consultant. For each profile a ranking will be made based on which criteria (from step 1) the consultants meet. This ranking will be used to make a selection of successful sport club consultants to conduct research in five multiple case studies. From June on multiple case studies will be conducted in which five process consultants are working with a VSC. A case study protocol will be developed that observe the consultant in three sessions at the club In addition interviews will be conducted with the consultant, the board of the club, and other relevant stakeholders. With a cross-case synthesis patterns will be developed in the way the consultants worked and how these approaches were interpreted and valued by the various stakeholders. Results, discussion, and implications/conclusionsIn the expected results both approaches and interventions (repertoire) of the consultant as their competences and qualities are analyzed which will result in the profiling of the active sport club consultants. We also gain insights in which approach of the sport club consultants is the most effective in raising the organizational capacity of a VSC in a given context. New insights on how consultants can successfully contribute to the sustainable organizational development of VSCs will be presented.
In this paper Ill discuss the first outcomes of an explorative research concerning the consultancy projects of a consultancy-based learning programme (Minor Consultancy 2006 - 2007, half-year bachelor programme University of Applied Sciences, Hogeschool Utrecht, The Netherlands). In order to improve the programme on consultancy and to get information on the phenomenon of small business1 consultancy, we explored the success and failures of junior and senior consultants in 8 small business consultancy cases. Junior consultants reviewed their experiences by using elements of the Critical Incident Technique (determining and reviewing just after finishing the projects). What, when and how did they learn and was at the same time effective and beneficial for the client / project? Clients and senior consultants were interviewed and we explored their perceptions of performance, interaction and learning. First results indicate that clients perceive the performance of junior consultants as positive. Juniors and clients need to collaborate in order to achieve adequate project results. Junior consultants / students learn from their consultancy experience. They improve their communication skills and become more self-assure in the relation with a client. Senior consultants / teaching staff members learn from juniors and become aware of their complex role. Clients need reflection to understand that they have learned during the project and consultancy can bee seen as a learning opportunity. Future research: we want to continue to collect process-data of small business consultancy cases in order to get a better understanding of the practice of small business consultancy and (consultancy-based) learning.
CIVITAS is a network of cities for cities dedicated to cleaner, better transport in Europe and beyond. Since it was launched by the European Commission in 2002, the CIVITAS Initiative has tested and implemented over 800 measures and urban transport solutions as a part of demonstration projects in more than 80 Living Lab cities across Europe.The ELEVATE project aims to increase the Europe-wide impact of Research and Innovation Actions on urban mobility policy-making, thereby advancing the CIVITAS community to a higher level of knowledge, exchange, impact and sustainability, while guaranteeing essential high-quality support. ELEVATE is committed to achieving the following objectives:1. Developing the CIVITAS knowledge base and transferring new knowledge.2. Enriching the current CIVITAS generation and feeding future EU initiatives.3. Building a European mobility community able to navigate transition.4. Representing CIVITAS on the international stage.Breda University of Applied Sciences is work package leader for a work package on incubation and CIVINETs.Main collaborating partners:Mobiel21 (project coordinator), DTV Consultants, INOVA, TRT, ICLEI
Dit onderzoek wil de interactie tussen begeleiders van organisatieverandering en betrokken stakeholders verbeteren, zodat deze begeleiders organisaties effectief kunnen faciliteren bij (complexe) organisatieverandering.Doel Het doel van dit onderzoek is om begeleiders van organisatieverandering handvatten te bieden voor effectieve interactie. Uiteindelijk moet dit bijdragen aan het verbeteren van de uitkomsten van de organisatieverandertrajecten. Resultaten Vergrote deskundigheid deelnemende consultants Bijdragen aan masteronderwijs en opleiding van professionals Suggesties voor curriculaontwikkeling van opleidingen Uiteindelijk: doeltreffender begeleiding van ingewikkelde organisatieveranderingen Wetenschappelijke bijdrage in de vorm van een dissertatie Looptijd 01 januari 2019 - 01 januari 2023 Aanpak Social construction, conversaties/personal coaching, observatie en vragenlijstonderzoek.
Dit onderzoek wil de interactie tussen begeleiders van organisatieverandering en betrokken stakeholders verbeteren, zodat deze begeleiders organisaties effectief kunnen faciliteren bij (complexe) organisatieverandering.
Dutch Cycling Intelligence (DCI) embodies all Dutch cycling knowledge to enhances customer-oriented cycling policy. Based on the data-driven cycle policy enhancement tools and knowledge of the Breda University of Applied Sciences, DCI is the next step in creating a learning community between road authorities, consultants, cycling industry, and knowledge institutes with their students. The DCI consists of three pilars:- Connecting- Accelerating knowledge- Developing knowledgeConnecting There are many stakeholders and specialists in the cycling domain. Specialists with additional knowledge about socio-cultural impacts, geo-special knowledge, and technical traffic solutions. All of these specialists need each other to ensure a perfect balance between the (electric) bicycle, the cyclist and the cycle path in its environment. DCI connects and brings together all kind of different specialists.Accelerating knowledge Many bicycle innovations take place in so-called living labs. Within the living lab, the triple helix collaboration between road authorities the industry and knowledge institutes is key. Being actively involved in state-of-the-art innovations creates an inspiring work and learning environment for students and staff. A practical example of a successful living lab is the cycle superhighway F261 between Tilburg and Waalwijk, where BUAS tested new cycle route signage. Next, the Cycling Lab F58 is created, where the road authorities Breda and Tilburg opened up physical cycling infrastructure for entrepreneurs in the bicycle domain and knowledge institutes to develop e-cycling innovation. The living labs are test environments where pilots can be carried out in practice and an excellent environment for students to conduct scientifically applied research.Developing knowledge Ultimately, data and information must be translated into knowledge. With a team of specialists and partners Breda University of applied sciences developed knowledge and tools to monitor and evaluate cycling behavior. By participating in (inter)national research programs BUAS has become one of the frontrunners in data-driven cycle policy enhancement. In close collaboration with road authorities, knowledge institutes as well as consultants, new insights and answers are developed in an international context. By an active knowledge contribution to the network of the Dutch Cycling Embassy, BUAS aims to strengthen its position and add to the global sustainability challenges. Partners: Province Noord-Brabant, Province Utrecht, Vervoerregio Amsterdam, Dutch Cycling Embassy, Tour de Force, University of Amsterdam, Technical University Eindhoven, Technical University Delft, Utrecht University, DTV Capacity building, Dat.mobility, Goudappel Coffeng, Argaleo, Stratopo, Move.Mobility Clients:Province Noord-Brabant, Province Utrecht, Province Zuid-Holland, Tilburg, Breda, Tour de Force
Nederland wil in 2050 volledig circulair zijn. Hiervoor zijn meer initiatieven nodig voor het sluiten van kringlopen, het produceren van gerecyclede grondstoffen en het zo hoog mogelijk en meervoudig verwaarden van biomassa. De glastuinbouw sector produceert jaarlijks 300.000 ton aan plantaardige reststromen welke tegen kosten moeten worden afgevoerd. Deze reststroom bevat naast vezels ook veel sap maar naar deze natte reststroom is nog weinig onderzoek gedaan. Een aantal bedrijven vanuit de glastuinbouw sector willen samen met de HAN en Hogeschool Inholland gezamenlijk onderzoek verrichten specifiek naar de verwaarding van deze plantensappen om te komen tot een proof of concept voor het maken van eindproducten in te zetten in eigen teelt (circulaire tuinbouw). Routes voor verwerking van dit plantenstengelsap waarnaar onderzoek zal worden gedaan zijn fermentatie met micro-organismen voor de productie van biologische reinigingsmiddelen, natuurlijke gewasbeschermingsmiddelen en plant voedingssupplementen. Tomaten en chrysanten zijn daarbij gekozen als model voor sappige stengels. Samen met de betrokken tuinders zal met de resultaten uit het onderzoek naar de toekomst gekeken worden om ze toe te passen in de kas. Dit opent vervolgens nieuwe innovatieve oplossingen voor de tuinders die bijdragen aan de toekomstbestendigheid van de Nederlandse glastuinbouw en tevens tegemoet komt aan de eis om meer biologische gewasbescherming toe te passen in 2030. Het consortium bestaat uit verschillende partijen in de keten waaronder de leveranciers van planten reststromen en tevens eindgebruikers (tuinders), hogescholen, experts, consultants, bedrijven die eindproducten testen en partijen voor bewerking en analyse. De samenwerking in dit project geeft de mogelijkheid aan de hogescholen om up-to-date te blijven met de nieuwste ontwikkelingen zowel voor het onderzoek alsook het onderwijs. Via het project kunnen studenten praktijkervaring op doen met een multidisciplinaire benadering (microbiologie, biotechnologie, bio-informatica, plantenteelt, organische chemie en bedrijfskunde) in samenwerking met betrokken bedrijven.
Automated driving nowadays has become reality with the help of in-vehicle (ADAS) systems. More and more of such systems are being developed by OEMs and service providers. These (partly) automated systems are intended to enhance road and traffic safety (among other benefits) by addressing human limitations such as fatigue, low vigilance/distraction, reaction time, low behavioral adaptation, etc. In other words, (partly) automated driving should relieve the driver from his/her one or more preliminary driving tasks, making the ride enjoyable, safer and more relaxing. The present in-vehicle systems, on the contrary, requires continuous vigilance/alertness and behavioral adaptation from human drivers, and may also subject them to frequent in-and-out-of-the-loop situations and warnings. The tip of the iceberg is the robotic behavior of these in-vehicle systems, contrary to human driving behavior, viz. adaptive according to road, traffic, users, laws, weather, etc. Furthermore, no two human drivers are the same, and thus, do not possess the same driving styles and preferences. So how can one design of robotic behavior of an in-vehicle system be suitable for all human drivers? To emphasize the need for HUBRIS, this project proposes quantifying the behavioral difference between human driver and two in-vehicle systems through naturalistic driving in highway conditions, and subsequently, formulating preliminary design guidelines using the quantified behavioral difference matrix. Partners are V-tron, a service provider and potential developer of in-vehicle systems, Smits Opleidingen, a driving school keen on providing state-of-the-art education and training, Dutch Autonomous Mobility (DAM) B.V., a company active in operations, testing and assessment of self-driving vehicles in the Groningen province, Goudappel Coffeng, consultants in mobility and experts in traffic psychology, and Siemens Industry Software and Services B.V. (Siemens), developers of traffic simulation environments for testing in-vehicle systems.
Het project IDO-laad onderzocht samen met de vier grote steden, Amsterdam, Rotterdam, Den Haag, Utrecht, de Metropoolregio Amsterdam Elektrisch, laadpaalexploitanten, energieleveranciers en netbeheerders het laadgedrag van elektrisch rijders. Zowel op onderwijs als onderzoek en de beroepspraktijk zouden we de invloed van de onderzoeksresultaten willen vergroten. Om de volgende redenen willen we middels dit Top-up project aandacht besteden aan de verdere doorwerking van de resultaten van het IDO-laad project: Onderwijs – ontwikkeling onderwijsproducten: Binnen het project hebben tientallen studenten meegewerkt aan het onderzoek, heeft het data-gedreven karakter van het project het opzetten van de minor Big Data versneld en hebben studenten binnen deze minor aan cases gewerkt. Daarmee is de kwaliteit van data-science bij de HvA substantieel toegenomen en zijn studenten, onderzoekers, en docenten nu beter uitgerust om data te analyseren. Er liggen echter op basis van de opgedane ervaring en resultaten van dit onderzoeksproject mogelijkheden voor het ontwikkelen van gerichte onderwijsproducten die in het curriculum van de faculteit Techniek een vaste plek kunnen krijgen. Onderwijsproducten in de vorm van casuïstiek voor studenten op het gebied van sustainable energy systems en laadinfrastructuur, maar ook breder toepasbare en scrambled datasets voor bijvoorbeeld energiemodellering. Daarnaast kan de opgedane specifieke kennis over het gebruik van laadinfrastructuur toegankelijk en bruikbaar worden gemaakt voor onderwijs in de vorm van presentaties of instructie-manuals voor studenten die met dit onderwerp aan de slag gaan. Binnen IDO-laad is het team hier onvoldoende aan toe gekomen. Onderzoek en Beroepspraktijk – openbare data: De data van publieke laad-transacties is uniek, niet alleen in Nederland maar ook internationaal. Maandelijks komen er meerdere verzoeken van externe partijen bij de HvA of de G4/MRA gemeenten binnen. Zowel onderzoeksinstellingen als consultants, maar ook professionals uit de beroepspraktijk van laadinfrastructuur willen inzicht in laadgedrag . Op basis van de laaddata wil men bijvoorbeeld toekomstscenario’s doorrekenen (zoals het effect op het elektriciteitsnet) of heeft men behoefte aan specifieke kentallen van een bepaald gebied of regio. Nog steeds is het zo dat veel externe onderzoekers, consultants en wetenschappers aannames over laadgedrag gebruiken in hun modellen. Aannames die niet zelden een beperkt beeld van de werkelijkheid geven. Binnen IDO-laad is samen met de G4 en MRA-E de website evdata.nl ontwikkeld. Hier zijn op geaggregeerd niveau per stad kentallen m.b.t. laadgedrag te vinden. Op basis van verzoeken van externe partijen zouden we graag samen met de G4/MRA-E een aantal nieuwe rapporten voor evdata.nl willen ontwikkelen. Daarnaast is er behoefte aan via evdata.nl downloadbare pdf’s. Deze uitbreiding van mogelijkheden voor evdata.nl biedt de gemeenten de kans om hun data veilig te delen met een groot publiek en voor beleidsevaluaties op nationaal niveau beschikbaar te maken. Voor de HvA is het verder uitbreiden van de website met nieuwe kentallen en publicaties een kans om onderzoekers en mensen uit de beroepspraktijk te ondersteunen met meer gedegen resultaten over de impact van elektrisch rijden.
Op dit moment wordt bermgras in Nederland hoofdzakelijk gecomposteerd. Dit is een laagwaardige verwerking, waarbij de waarde van organisch materiaal grotendeels verloren gaat (omgezet in CO2, water en warmte). Bermgras is echter een grondstof waar meer waarde uit kan worden gehaald. De vraag vanuit het werkveld is: Is het technologisch en economisch haalbaar om bermgras te valoriseren tot biobased composiet? Ingenia Consultants & Engineers BV richt zich op duurzaam gebruik van reststoffen waarbij gestreefd wordt naar het maximaal haalbare milieurendement. Een van de aspecten waar Ingenia zich op richt is het produceren van composieten uit reststromen. Eco-Makelaar richt zich op het toepassen van Cradle2Cradle materialen in de bouwwereld, weg- en waterbouw en de agrarische sector. Het heeft een portofolio van producten gemaakt van ‘groene’ stromen en een nieuw composiet uit bermgras zou een aanvulling zijn op dit portofolio. Attero richt zich op duurzame verwerking van afvalstromen. Hun doel is om zoveel mogelijk herbruikbare grondstoffen terug te winnen en reststromen om te zetten in duurzame energie en nuttige producten. Attero heeft momenteel een contract om bermgras te verwerken. Alle drie de bedrijven hebben dus tot doel om bermgras tot waarde te brengen. In dit project willen we onderzoeken of er een biobased composiet op basis van bermgras gemaakt kan worden. Focus in dit project ligt op de toepassing van bouwmaterialen, bij voorkeur in een nichemarkt om meer waarde te creëren. De onderzoeksvraag is: Hoe dient bermgras te worden voorbewerkt, zodat het toegepast kan worden voor nieuwe biobased composieten, en is dit economisch haalbaar? HAS Hogeschool bouwt in dit project voort op opgedane kennis rondom persen van organische reststromen in een sap- en vezelfractie, waarbij we in dit project de vezelfractie willen valoriseren tot composiet.
Door een toename van de vergelijkingsmogelijkheden op internet is het voor bedrijven steeds lastiger om zich te onderscheiden van de concurrentie. Consumenten hebben een ruime keuze uit hoogwaardige producten en diensten en de leveranciers daarvan, waarover ze zich bovendien gemakkelijk positief of negatief kunnen uitlaten door middel van reviews. Bedrijven staan als gevolg van deze ontwikkelingen voor de uitdaging om consumenten op een andere manier aan zich te binden dan met hun core business: ze moeten excelleren in hun product- en dienstenaanbod en zich tegelijk op andere manieren onderscheiden van hun concurrenten. Het belang van een goed reputatiemanagement, inclusief een effectieve communicatiestrategie, is hiermee nog groter geworden. Aanleiding van dit project is de vraag van mkb-familiebedrijven in de hospitality-sector of hun status als familiebedrijf, en daarmee dus hun familie-identiteit, van toegevoegde waarde kan zijn voor het verstevigen van hun reputatie en hoe zij deze identiteit dan op een goede manier kunnen vertalen in de communicatie. Op dit moment is er nog weinig kennis over reputatiemanagement in het mkb. Bovendien ontbreekt het inzicht in hoe de familie hierbij betrokken kan of moet worden. In dit praktijkgerichte onderzoek naar de communicatiestrategie en het reputatiemanagement van familiebedrijven, werkt het lectoraat Familiebedrijven van Hogeschool Windesheim samen met Hogeschool Saxion, Nyenrode Business Universiteit, Koninklijke Horeca Nederland, JongRECRON en twaalf mkb-familiebedrijven. Doelstelling is het verwerven van kennis van en inzicht in identiteitscommunicatie als onderdeel van het reputatiemanagement van mkb-familiebedrijven. Het beoogde resultaat is een instrument waarmee familiebedrijven communicatiebeleid kunnen ontwikkelen dat past bij hun stakeholders, dat stevig geworteld is in de identiteit van het bedrijf en dat draagvlak heeft bij alle betrokkenen. De projectresultaten komen via de onderzoeks- en onderwijspartners en de brancheorganisaties ook ten goede aan een breder werkveld en aan het onderwijs binnen en buiten de hogescholen.
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