De training Digital Storytelling en opleiding tot trainer Digital Storytelling worden door het lectoraat Vernieuwende Opleidingsmethodiek en -didactiek van de Faculteit Educatie van de Hogeschool Utrecht samen met de Faculteit Maatschappij en Recht van de Hogeschool Utrecht uitgewerkt tot een multimediale methode voor pedagogen, docenten, coaches, opleiders, leraren en social workers.
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Bij het werken met een leerlandschap formuleert een student voor zichzelf - in samenspraak met zijn leerteam - leervragen en leeractiviteiten. Hij doet steeds (pedagogisch) onderzoek in de dagelijkse werkelijkheid van de school. Bij het doen van (pedagogisch) onderzoek kan Digital Storytelling een rol spelen. Een hulpmiddel dat gericht is op het ondersteunen van het complexe proces van observeren, interpreteren, concluderen, documenteren, rapporteren en betekenisgeving. Met het inzetten van multimedia komt bovendien aan de orde: het aantrekkelijke karakter van het werken met deze multimedia. Die aantrekkelijkheid betreft zowel het plezier dat aan het werken met media valt te beleven als de voldoening bij het beantwoorden van een beeldende leervraag.
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Ons lectoraat 'Vernieuwende Opleidingsmethodiek en -didactiek' werkt samen met de FSAO om Digital Storytelling te maken tot een multimediale methode voor pedagogen, docenten, coaches, opleiders, leraren en social workers, ter ondersteuning van het digitale portfolio. Het College van Bestuur van de Hogeschool van Utrecht heeft afgelopen zomer besloten subsidie toe te kennen aan Digital Storytelling.
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In this research, we investigate consumer responses to technology-enhanced storytelling marketing via augmented digital humans in two different contexts. We test the role of an augmented digital human stimulus as a moderator for storytelling satisfaction in a technology-enhanced retail complex. Building on visual perception theory and information processing theory, the findings from our study reveal sequential links between the four realms of experience economy theory in a mixed reality environment and subsequent effects on storytelling satisfaction, which in turn are boosted by digital human storytelling. Overall, our findings reveal that digital human storytelling is an effective long-term marketing strategy in technology-enhanced environments.
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As the fourth industrial revolution unfolds and the use of digital humans becomes more commonplace, understanding digital humans' potential to replace real human interaction or enhance it, particularly in storytelling marketing contexts, is becoming evermore important. To promote interaction and increase the entertainment value of technology-enhanced storytelling marketing, brands have begun to explore the use of augmented digital humans as storytelling agents. In this article, we examine the effectiveness of leveraging advanced technologies and delivering messages via digital humans in storytelling advertisements. In Study 1, we investigate the effectiveness of narrative transportation on behavioral responses after exposure to an interactive augmented reality mobile advertisement with a digital human storyteller. In Study 2, we compare how consumers respond to augmented digital human versus real human storytelling advertisements after conducting an exploratory neurophysiological electroencephalography study. The findings show that both types of agents promote narrative transportation when the story fits the product well. Moreover, a digital human perceived as more human-like elicits stronger positive consumer responses, suggesting an effective new approach to storytelling marketing.
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Innovations in digital storytelling techniques have spurred on the development of new journalistic and audience practices. The production processes of interactive and immersive journalistic narratives are highly technological and require specialist knowledge of both journalism and design, and require producers to consider how audience engagement and user activity both fit into their story. The resulting narratives redefine the boundaries of what is considered a journalistic production, often requiring users to act within the story, thereby challenging the existing author-user relationship. In this chapter we discuss how the boundaries of journalism are redefined or blurred during both the production and reception processes of interactive, immersive journalism.
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This book constitutes the refereed proceedings of the 15th International Conference on Interactive Digital Storytelling, ICIDS 2022, held in Santa Cruz, CA, USA, in December 2022.The 30 full papers and 10 short papers, presented together with 17 posters and demos, were carefully reviewed and selected from 79 submissions.
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The city archives of ‘s-Hertogenbosch (the Netherlands) hold extensive World War II heritage, including diaries, letters, and photographs. To bring these stories to life an interactive exhibit was developed entitled ‘Encounters in Wartime’. This mobile, interactive exhibit, uses speech recognition technology to enable visitors to engage with three WWII-era characters through interactive dialogues. Using the four-stage conceptual model of virtual heritage preservation for visitor experience as a framework, this case study describes the design and development process of the exhibit, highlighting the challenges of applying storytelling tools and interactive technology to intangible heritage. We report on a pilot version of the exhibit, which was tested with visitors to a public event in ‘s-Hertogenbosch. The findings indicate high visitor engagement and emotional connection with the characters as a result of the digital presentation. The study concludes with practical implications for integrating interactive technology and storytelling in the context of intangible heritage.
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The evolution of digital media has fostered the emergence of new and adapted forms of storytelling. Journalism combines classic narrative resources with technology and interactive strategies to inform, explain and represent reality. After an initial stage of adaptation and experimentation, it is necessary to reflect on the contribution of the new formats to contemporary, quality journalism for new active audiences. This chapter summarizes the evolution of digital journalistic narrative to identify the differentiating elements that have come from the intersection of documentary and journalism, as well as the new approaches that have arisen from immersive technologies. A panoramic vision will allow us to establish a roadmap to advance the production and research of storytelling for a complex world.
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The Internet’s dominant role in recent years has caused a change in the relationship between media producers, suppliers and consumers in the traditional media landscape. The cultural sector must therefore decide what to do with today’s digital media in response to the general public’s changing role, and for the purpose of improving accessibility. The use of multiple media resources and particularly resources like the Internet and mobile telephony seems to be inevitable. The only question that remains is: how? This paper addresses this question by focussing on social tagging and storytelling, and reports the results of an empirical study on tagging behaviour using the social tagging platform (see also Van Vliet et al., 2010).
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