Dit artikel presenteert de resultaten van een discursief psychologische analyse van geruchtvorming op social media. De analyse van Twitterberichten die zijn geplaatst tijdens de zoektocht naar twee vermiste kinderen heeft tot doel inzicht te verwerven in de manier waarop geruchten zich ten tijde van crisissituaties op social media ontwikkelen. In this article we present the results of our analysis of rumour construction on social media from a discursive psychological perspective. The analysis of tweets during a search for two missing kids aims to provide insight into the way rumours develop on social media during a crisis situation, as well as the interactional and rhetorical aspects of rumour construction.
Moral food lab: Transforming the food system with crowd-sourced ethics
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Sarah Banks (2012) describes ethics work mainly as the effort people put into developing themselves as good practitioners. She discerns six aspects of ethics work: identity work, framing work, reason work, emotion work, role work and performance work. Although ethics work focuses on the ethical development of individual practitioners within their profession, the concept and all its aspects can be transferred into an ethical guideline for the collective development of practitioners in interprofessional cooperation. As such the concept of collective interprofessional ethics work can also be used as a set of criteria for the ethical evaluation of interprofessional cooperation, as is shown on the basis of an experiment in Belgium
Artificiële Intelligentie (AI) speelt een steeds belangrijkere rol in mediaorganisaties bij de automatische creatie, personalisatie, distributie en archivering van mediacontent. Dit gaat gepaard met vragen en bezorgdheid in de maatschappij en de mediasector zelf over verantwoord gebruik van AI. Zo zijn er zorgen over discriminatie van bepaalde groepen door bias in algoritmes, over toenemende polarisatie door de verspreiding van radicale content en desinformatie door algoritmes en over schending van privacy bij een niet transparante omgang met data. Veel mediaorganisaties worstelen met de vraag hoe ze verantwoord met AI-toepassingen om moeten gaan. Mediaorganisaties geven aan dat bestaande ethische instrumenten voor verantwoorde AI, zoals de EU “Ethics Guidelines for trustworthy AI” (European Commission, 2019) en de “AI Impact Assessment” (ECP, 2018) onvoldoende houvast bieden voor het ontwerp en de inzet van verantwoorde AI, omdat deze instrumenten niet specifiek zijn toegespitst op het mediadomein. Hierdoor worden deze ethische instrumenten nog nauwelijks toegepast in de mediasector, terwijl mediaorganisaties aangeven dat daar wel behoefte aan is. Het doel van dit project is om mediaorganisaties te ondersteunen en begeleiden bij het inbedden van verantwoorde AI in hun organisaties en bij het ontwerpen, ontwikkelen en inzetten van verantwoorde AI-toepassingen, door domeinspecifieke ethische instrumenten te ontwikkelen. Dit gebeurt aan de hand van drie praktijkcasussen die zijn aangedragen door mediaorganisaties: pluriforme aanbevelingssystemen, inclusieve spraakherkenningssystemen voor de Nederlandse taal en collaboratieve productie-ondersteuningssystemen. De ontwikkeling van de ethische instrumenten wordt uitgevoerd met een Research-through-Design aanpak met meerdere iteraties van informatie verzamelen, analyseren prototypen en testen. De beoogde resultaten van dit praktijkgerichte onderzoek zijn: 1) nieuwe kennis over het ontwerpen van verantwoorde AI in mediatoepassingen, 2) op media toegespitste ethische instrumenten, en 3) verandering in de deelnemende mediaorganisaties ten aanzien van verantwoorde AI door nauwe samenwerking met praktijkpartners in het onderzoek.
The IMPULS-2020 project DIGIREAL (BUas, 2021) aims to significantly strengthen BUAS’ Research and Development (R&D) on Digital Realities for the benefit of innovation in our sectoral industries. The project will furthermore help BUas to position itself in the emerging innovation ecosystems on Human Interaction, AI and Interactive Technologies. The pandemic has had a tremendous negative impact on BUas industrial sectors of research: Tourism, Leisure and Events, Hospitality and Facility, Built Environment and Logistics. Our partner industries are in great need of innovative responses to the crises. Data, AI combined with Interactive and Immersive Technologies (Games, VR/AR) can provide a partial solution, in line with the key-enabling technologies of the Smart Industry agenda. DIGIREAL builds upon our well-established expertise and capacity in entertainment and serious games and digital media (VR/AR). It furthermore strengthens our initial plans to venture into Data and Applied AI. Digital Realities offer great opportunities for sectoral industry research and innovation, such as experience measurement in Leisure and Hospitality, data-driven decision-making for (sustainable) tourism, geo-data simulations for Logistics and Digital Twins for Spatial Planning. Although BUas already has successful R&D projects in these areas, the synergy can and should significantly be improved. We propose a coherent one-year Impuls funded package to develop (in 2021): 1. A multi-year R&D program on Digital Realities, that leads to, 2. Strategic R&D proposals, in particular a SPRONG/sleuteltechnologie proposal; 3. Partnerships in the regional and national innovation ecosystem, in particular Mind Labs and Data Development Lab (DDL); 4. A shared Digital Realities Lab infrastructure, in particular hardware/software/peopleware for Augmented and Mixed Reality; 5. Leadership, support and operational capacity to achieve and support the above. The proposal presents a work program and management structure, with external partners in an advisory role.
The project proposal focuses on Virtual Humans (VHs) emerging as a Key Enabling Technology (KET) for societal prosperity. VHs (or embodied, digital, intelligent agents) are highly realistic and highly interactive digital representations of humans in entertainment of serious applications. Most known examples – beyond video games and virtual media productions – are virtual influencers, virtual instructors, virtual news readers, and virtual doctors/patients in health care or therapy. It is increasingly difficult for academic and applied researchers, let alone for users and policymakers, to keep up with the technological developments, societal uses, and risks of VHs. Due to its expertise in game technology, immersive media, and applied AI, BUas is one of the leading partners of the regional Virtual Human Research, Development and Innovation (RDI) agenda. MindLabs coordinates this agenda with BUas, Fontys Uas, and Tilburg University as principal partners. The multidisciplinary RDI agenda integrates design and engineering research, use case applications and evaluation as well as ethics and critical societal reflection. This regional Virtual Humans agenda, however, is not (yet) linked to the EU RDI agenda. Collaboration on Virtual Humans RDI is not yet well established in EU institutions and networks. The aim of this project is to 1) strengthen (our) European-knowledge position on VHs by joining and building networks to find out what the research and innovation agenda on VHs looks like; 2) Conduct one or more experimental studies on empathic interaction between real- and virtual humans to develop a multidisciplinary R&D agenda (pilot title: 'Virtual Humans – Real Emotions'); 3) Develop the ideas, content and partnerships for strong EU-funded RDI proposals In the VESPER project, we partner up with researchers and knowledge institutes the Humbolt University and the University of Bremen in Germany and Howest in Belgium.
