The current study investigated the relationship between the point-of-view (POV) of a 360-degree film for Head Mounted Displays and the level of presence and enjoyment. We created two conditions with a 360-degree movie, with different POVs (actor and observer). Participants from the actor condition scored significantly higher on Spatial Presence compared to participants from the observer condition. However, the expected differences in enjoyment and other subscales of presence between the two conditions were not found. Finally, we provide a recommendation on what POV (actor or observer) is the most presence and enjoyment enhancing.
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Lectoraat Crossmedia van de Hogeschool van Amsterdam gaat samen met creatief bureau Fonk, Centrum Wiskunde en Informatica en festival deBeleving een inventariserend project starten gericht op het effect van gepersonaliseerde aftermovies op de verlening van de beleving bij festivals. Daarbij wordt gekeken naar de beleving van de bezoeker en de technische (front end en netwerk) aspecten om dit mogelijk te maken. Het is een aanzet voor een groter project gericht op festivalbeleving. De output zal zijn: • Eén of meerdere Business modellen vanuit het STOF model gebaseerd op: o Ontwerpprincipes voor de front- en backend van een app voor gepersonaliseerde video (FONK) o Verwachtingen en behoeftes van bezoekers met betrekking tot gebruik van draadloze netwerken in festivals (CWI) o Gebruikersonderzoek over de beleving tijdens en na festival deBeschaving (HvA) • Demonstrator in de vorm van een concrete innovatieve dienst (gepersonaliseerde aftermovie) voor het verlengen van de customer experience voor festivals • Netwerkbijeenkomsten met HvA, Fonk, CWI en festivals door aansluiting bij SAX programma • Interne vooraanmelding HvA en consortium vorming RAAK subsidie aanvraag.
Research related to the development and use of 'virtual production' technologies. The research relates to software and hardware solutions, and creative topics related to writing, filming, and performance on virtual production stages.
Creating and testing an innovative HRM VR service: “Experience your first day at work” for AEGON Realizing and testing a Virtual Reality (VR) world based on the Aegon candidate journey, in order to provide candidates with a unique and innovative Aegon experience. In doing so, turn the Aegon application journey into a memorable experience and attract new types of employees. Aegon deals with a sector in which it is difficult to attract new type of young talent employees. Aegon is optimizing the ‘Aegon candidate experience journey’ to get the best candidates and let them feel being part of Aegon as from the start. To do this, it is important that Aegon digitally captures all important experience moments in the journey. The solution was to ‘Experience a day at Aegon in VR’. Creating an enriching Aegon customer experience journey, by means of real-time CG VR and 360o movies, so that candidates feel like having worked at Aegon. A cinematic based building experience is created in which a water based surrounding will slowly become the main hall of the Aegon building (experience the beauty and size of the main hall). In the building the candidate can access different 360O picture and movie experiences of important candidate touchpoints and feel present among Aegon staff. Research showed the added value of a VR experience compared to traditional media experiences.
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