Does Northern Europe possess unique characteristics that cannot disappear and do not need to disappear, or will globalisation inevitably result in uniformity, divested businesses, lower wages and huge pressure on social security provisions? This is one of the main questions addressed by the authors.The authors examine how companies respond to global developments. They also discuss the implications of these developments for entrepreneurs and whether knowledge institutions and governments play a part in creating a climate that is conducive to enterprise. They consider these issues from the perspective of different regions. Each region has its own distinct regional characteristics and its own distinct regional views on particular issues. As well as endeavouring to describe the key macroeconomic characteristics, they also consider how (entrepreneurial and policy-making) organisations should respond to the current macroeconomic challenges.
DOCUMENT
Lecture about the regional dimension in the political, economic and social construction of Europe.
DOCUMENT
The European Commission has selected the Northern Netherlands to become the leading European hydrogen region and supports establishment of a complete local (green) hydrogen ecosystem covering production, storage, distribution, refueling and final use of hydrogen (Cordis, H2Valley, 2019). In line with the European recognition, the Dutch government has set the goal to establish a hydrogen ecosystem by 2025 that would further expand to Western Europe by 2030. Yet before the European Union nominated the Northern Netherlands as European Hydrogen Valley, the key stakeholders in the Northern Netherlands – industry, SMEs, knowledge institutions and government – committed to the long-term cooperation in development of the green hydrogen market. Subsequently, the three regional governments of the Northern Netherlands, - Groningen, Friesland and Drenthe, - prepared the common Hydrogen Investment Agenda (2019), which was further elaborated in the common Hydrogen Investment Plan (2020). The latter includes investments amounting to over 9 billion euro, which is believed will secure some 66.000 existing jobs and help create between 25 thousands (in 2030) and 41 thousands (in 2050) new jobs.However, implementation of these ambitious plans to establish a hydrogen ecosystem of this scale will require not only investments into development of a new infrastructure or technological adaptation of present energy systems, e.g., pipelines, but also facilitation of economic transformation and securing the social support and acceptance. What are the prospects for the social support for the developing European Hydrogen Valley in the Northern Netherlands and its acceptance by inhabitants? The paper discusses the social support and acceptance aspects for a hydrogen ecosystem in the context of regional experiences of energy transition, including the concerns of energy justice, safety, and public trust that were raised in the recent past.
LINK
In our increasingly global society, organizations face many opportunities in innovation, improved productivity and easy access to talent. At the same time, one of the greatest challenges, businesses experience nowadays, is the importance of social and/or human capital for their effectiveness and success (Backhaus and Tikoo, 2004; Mosley, 2007; Theurer et al., 2018; Tumasjan et al., 2020). High-quality employees are crucial to the competitive strength of an organization in the global economy, as these employees have a major influence on organizational reputation (Dowling at al., 2012). An important question is how, under these global circumstances, organizations and companies in the Netherlands can best be stimulated to attract and preserve social capital.Several studies have suggested the scarcity of talent and the crucial importance of gaining competitive advantage with recruitment communication to find the fit between personal and fundamental organizational characteristics and values for employees (Cable and Edwards, 2004; Bhatnagar and Srivastava, 2008; ManPower Group, 2014; European Communication Monitor (ECM), 2018). In order to become an employer of choice, organizations have to not only stand out from the crowd during the recruitment process but work on developing loyalty and a culture of trust in their relationship with employees (ECM, 2018). Employer Branding focuses on the process of promoting an organization, as the “employer of choice” to a desired target group, which an organization aims to attract and retain. This process encompasses building an identifiable and unique employer identity or, more specifically, “the promotion of a unique and attractive image” as an employer (Backhaus 2004, p. 117; Backhaus and Tikoo 2004, p. 502).One of the biggest challenges in the North of the Netherlands at the moment is the urgent need for qualified labor in the IT, energy and healthcare sectors and the excess supply of international graduates who are able to find a job in the North of the Netherlands (AWVN, 2019). Talent development, as part of the regional labor market and education policy, has been an important part of government programs and strategies in the region (VNO-NCW Noord, 2018). For instance, North Netherlands Alliance (SNN) signed a Northern Innovation Agenda for the 2014-2020 period. SNN encourages, facilitates and connects ambitions focused on the development of the Northern Netherlands. Also, the Social Economic council North Netherlands issued an advice on the labour market in the North Netherlands (SER Noord Nederland, 2017). Knowledge institutions also contribute through employability programs. Another example is the Regional Talent Agreement (Talent Akkoord) framework issued by the Groningen educational institutions, employers and employees’ organizations and regional authorities in which they jointly commit to recruiting, training, retaining and developing talent for the Northern labor market. Most of the hires with a maximum of five year of experience at companies are represented by millennials. To learn what values make an attractive brand for employees in the of the North of the Netherlands, we conducted a first study. When ranking the most important values of corporate culture which matter to young employees, they mention creative freedom, purposeful work, flexibility, work-life balance as well as personal development. Whereas attractive workplace and job security do not matter to such a degree. A positive work environment and a good relationship with colleagues are valued highly (Hein, 2019).To date, as far as we know, no other employer branding studies have been carried out for the North of the Netherlands. Further insight is needed into the role of employer branding as a powerful tool to retain talent in Northern industry in particular.The goal of this study is to provide a detailed analysis of the regional industry in the Northern Netherlands and contribute to: 1) the scientific body of knowledge about whether and how employer branding can strengthen the attractiveness of a regional industry in the labor market; 2) the application of this knowledge and insights by companies and governments in local policy development in the North of the Netherlands.
The Northern Netherlands (NN) finds itself at the junction of all the big transitions. Digitalisation is essential to follow through with these. Considering this, our region has the potential to make sizeable progress if it can successfully roll out widespread digitalisation. As a hardcore transition economy, the NN may even join the European frontrunners and act as an example for other regions. It is from this challenge that the NN will start with the European Digital Innovation Hub (EDIH NN). We have chosen to specialise in the area of Autonomous Systems, which includes multiple digital technologies that are relevant for the four transitions in the NN: (1) Smart Agro, (2) Smart Manufacturing, (3) Life Science and Health and (4) Utilities, Built Environment and Mobility. In the first three-year EDIH NN wants to support more than 750 companies and lay the foundation for long-term support of all companies. The following building blocks for EDIH NN are: • A Brokerage network that will identify issues regarding digitalisation and relay these to Solution Providers (high TRL) and knowledge providers (low TRL). • A Test Before Invest network (test and demo facilities) comprising 20+ organisations that will invest in Autonomous Systems within their domain, and collaborate towards becoming a European testing ground. • A Smart Factory Accelerator to strengthen the digital maturity of companies. • An Empowerment programme to strengthen companies in the areas of DEP Technologies: Cyber Security and Artificial Intelligence. • An approach based on High Performance Computing to make digitalisation more accessible. • The Smart Makers Academy: A programme aimed at matching supply and demand around digital skills, based on individual learning outcomes. • A Funding Readiness programme to help companies that need to invest for their digitalisation strategy, in finding funding opportunities. • A network to stimulate supply and demand around Autonomous Systems
Het Hanze Innovation Traineeship Pilot project is geïnitieerd op de Hanzehogeschool Groningen door drie onderzoeksgroepen (lectoraten) die zijn ingebed in het Marian van Os Centre of Expertise Ondernemen (CoEO). De trainees worden gecoacht in een Community of Learners en begeleid door een diverse groep van onderzoekers van de volgende onderzoeksgroepen van de Hanzehogeschool Groningen: (1) International Business, (2) Marketing/Marktgericht Ondernemen en (3) User-Centered Design. Het doel van het programma is om regionale MKBs in Noord-Nederland te ondersteunen om duurzaam te innoveren met de hulp en ondersteuning van trainees en onderzoekers van de drie onderzoeksgroepen. De trainees worden begeleid bij het ontwikkelen en implementeren van een door onderzoek ondersteunde innovatie tijdens een afstudeerproject en een 12-maanden durende traineeship bij het bedrijf. Bij de start van het programma ondergaan de MKBs een innovatie-gezondheids-check die wordt herhaald nadat de traineeship is afgerond. Over het algemeen zouden de bedrijven hun bedrijfsprestaties en innovatiecapaciteit moeten kunnen verbeteren door middel van het programma. Verder zal de onderzoekssamenwerking tussen de onderzoeksgroepen van de Hanzehogeschool en de MKBs leiden tot een beter inzicht in innovatiebarrières en succesfactoren. De opgedane kennis over regionale MKB-innovatie zal in alle sectoren en industrieën worden geprojecteerd. De uiteindelijke projectresultaten zullen dienen voor het besluitvormingsproces van toekomstige innovatie traineeship programma's
