Het succes van een merk wordt steeds meer afhankelijk van de manier waarop sociale media worden ingezet. Organisaties proberen met behulp van sociale media brand communities te ontwikkelen om informatie te delen, merkwaarden te communiceren en klantrelaties te onderhouden
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For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with their audiences and to entice their audiences to participate. This information should help us to understand the many different aspects important for developing and managing online communities. The research question for this phase is: Which critical success factors play a role in the process of setting up and managing online communities using social media in order to activate and/or engage target audiences? In this exploratory first phase we looked into literature relating to general guidelines and critical success factors in setting up and managing online communities. These aspects include, communication and interaction options, functionalities for sharing information, the content structure given, the importance of socialization within the community, the policies used and the usability of the platform (Ning Shen & Khalifa, 2008).
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Events are per definition limited in time and space. However, the social interaction taking place during events can continue virtually. This can result in hybrid communities, existing of an offline and an online dimension. This paper explores the construction of hybrid event communities based on the following research questions: (1) What type of online practices can be identified before, during and after the event? (2) How do online and offline event practices and rituals influence each other? (3) How do combinations of online and offline practices contribute to the creation and maintenance of hybrid event communities? The practices of three events were studied using qualitative methods. Fifty-six interviews were conducted, and participant observation took place during 11 editions of the events. This was complemented with an online study. The findings identify different types of online practices around events such as connecting practices, recruiting practices and creative practices. Moreover, the combinations of practices lead to different types of event communities. The paper develops a framework of online/offline interaction processes that result in different types of event communities, contributing to our knowledge about the role that events can play in the contemporary network society.
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Hoofdstuk 2 uit Position paper Learning Communities van Netwerk learning Communities Grote maatschappelijke uitdagingen op het gebied van vergrijzing, duurzaamheid, digitalisering, segregatie en onderwijskwaliteit vragen om nieuwe manieren van werken, leren en innoveren. In toenemende mate wordt daarom ingezet op het bundelen van kennis en expertise van zowel publieke als private organisaties, die elkaar nodig hebben om te innoveren en complexe vraagstukken aan te pakken. Het concept ‘learning communities’ wordt gezien als dé oplossing om leren, werken en innoveren anders met elkaar te verbinden: collaboratief, co-creërend en contextrijk. Vanuit het Netwerk Learning Communities is een groep onafhankelijk onderzoekers van een groot aantal Nederlandse kennisinstellingen aan de slag gegaan met een kennissynthese rondom het concept ‘Learning Community’. Het Position paper is een eerste aanzet tot kennisbundeling. Een ‘levend document’ dat in de komende tijd verder aangevuld en verrijkt kan worden door onderzoekers, praktijkprofessionals en beleidsmakers.
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Het plan van aanpak gepresenteerd in deze handreiking is bedoeld als leidraad voor het ontwerpen, ontwikkelen, implementeren en evalueren van verschillende Learning Communities binnen het RAAK-5 project Het Nieuwe Telen: gas erop! Het is bedoeld om zowel inzichten als instrumenten te bieden aan coördinatoren en facilitatoren voor de implementatie van de lokale Learning Communities gedurende het project. Deze handreiking is een noodzakelijke aanvulling op het project vanwege de prominente rol van Learning Communities binnen het project, maar ook omdat er geen wetenschappelijk gebaseerde ontwerpprincipes voor LC’s te vinden zijn. Er zijn veel projecten die Learning Communities uitvoeren, maar een grondige zoektocht naar literatuur en internetbronnen resulteerde niet in ontwerpprincipes.
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Increasing flexibilisation and personalisation of education creates challenges in terms of students’ social connectedness with each other, with the programme and with lecturers. For this reason, a team of researchers and professors from four universities of applied sciences in the Netherlands carried out research into how a sense of community can be created in learning communities. On the basis of a literature review and design-oriented research, we conducted experiments aimed at fostering social connectedness in eight learning communities. These learning communities were in the domains of Nursing, Healthcare and Welfare Teacher Training, Management in Care, Teacher Training, and Nutrition and Dietetics (part-time, full-time and dual programme variants). The above research resulted in this Social connectedness in Online and Blended Learning Communities guide, which consists of two parts. Part one outlines the seven design principles (focused on content, attitude and preconditions) which lecturers can work with in their role as facilitator. The lecturer can apply these design principles to promote social connectedness in online and blended learning communities, including when flexible student paths are involved. These design principles are supported by practical IT tools and working methods and are widely applicable. The design principles involved are: A. Getting to know each other B. Trust and cooperationC. Shared and common goals D. Willingness to participate E. Programme and instruction strategies F. Sharing information and knowledge G. Resources and preconditions. Part 2 consists of a methodological justification and substantiation of the research underpinning the guide as well as a description of the results and ends with a conclusion, discussion and recommendations for further research.The experiments showed that learning communities that were newly established or had changed in composition after some time mainly opted for design principles A. Getting to know each other and B. Trust and cooperation. Learning communities that had been active for a longer period chose mainly C. Shared and common goals. Further longitudinal and other research is needed to determine to what extent the design principles and the role of the facilitators can be applied in other domains (such as technology, economics, etc.).
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Research to indicators to build a typology of virtual communities in organized sports.
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The social dynamics of player communities in online games have been the subject of much research during the last decade. Following a systematic review of empirical research publications from 2000–2010, this article synthesizes the key methods and concepts researchers have used to study and characterize player communities. It also synthesizes the key aspects and operationalizations researchers have concentrated on. The analysis shows that qualitative approaches have been more common than quantitative ones. The concepts used to characterize player communities were often not clearly defined or overlapped in meaning. Yet they revealed a prevalence of micro (groups or teams), meso (guilds or organizations) and macro (communities and networks) perspectives. About 22 different aspects and operationalizations of player communities were identified. Six were most common, i.e. culture and social norms, social structuring, rationale, number of members, used information and communication technologies and time of existence. The article concludes with several suggestions for future research.
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Uit het vooronderzoekvan het project Duurzamelearning communities: Oogstenin de Greenportblijkt dat12 factorenhierbijvan belangrijk zijn. Deze succesfactoren staan centraal in de interactieve tool Seeds of Innovation. Ook komen uit het vooronderzoek, aangevuld met inzichten uit de literatuur en tips om de samenwerking door te ontwikkelen en meer gebruik te maken van de opbrengsten 12 succesfactoren met toelichting, belangrijkste bevindingen en tips voor ‘hoe nu verder’, Poster, Walk through, De app die learning communities helptde samenwerkingnaareenhogerplan te tillenen innovatieveopbrengstenoptimaalte benutten.
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Numerous researchers have written about the social dynamics of player communities in multiplayer online games. Following a systematic review of refereed empirical research publications from 2000-2010, this article synthesizes the key methods and concepts researchers have used to study and characterize player communities, as well as the aspects and operationalizations they have concentrated on. The analysis shows that qualitative approaches have been more popular than quantitative. The concepts used to characterize player communities were often not clearly defined or overlapped in meaning. Yet they revealed a prevalence of micro (groups or teams), meso (guilds or organizations) and macro (communities and networks) perspectives. Eighteen different aspects and operationalizations of player communities were identified. Six of these were clearly most popular, i.e. social structuring, rationale, culture & social norms, used ICTs, number of members and time of existence. The article concludes with several perspectives and suggestions for future research.
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