Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. It examines the case of German retailer Rewe that successfully organises its private label portfolio along these dimensions. This paper argues that maintaining multi-tiered and multi-segmented private label portfolios can be important tools for retailers enabling them to cover broader markets, fulfil current consumer needs, build brand equity, and strengthen customer loyalty.
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In de eerste opdracht binnen dit portfolio werken studenten een leerlijn mbt een specifiek vakinhoudelijk onderwerp uit op drie verschillende niveaus. Voor ieder niveau ontwerpen zij een les, waarbij zij beargumenteren hoe de ontworpen les ruimte geeft, structuur biedt en de ontwikkeling van leerlingen flexibel ondersteunt. Daarvoor is inzicht nodig in deze drie pijlers, hun betekenis en welke verschijningsvormen deze kunnen hebben in de les. In de tweede opdracht binnen dit portfolio bezoeken leerlingen een W&T instelling naar keuze, waarna zij in promotiemateriaal voor leerkrachten (o.a.) moeten duidelijk maken op welke wijze deze instelling de (science/W&T) talenten van leerlingen ondersteunt. Daarbij bieden de drie didactische pijlers een handvat.
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Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private labels calls for a new approach, by which brand manufacturers integrate private labels into their portfolio management. This paper presents a planning model that is embedded in the company’s strategic management and demonstrates how brand-related objectives/strategies can be linked with superordinated objectives/strategies. By including vertical marketing goals into portfolio strategy, brand manufacturers may gain from extending the planning scope to private label brands.
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Rapport dat een overzicht biedt, wat portfolio is en wat het zou kunnen zijn. Een handreiking voor opleidingen die met portfolio's willen gaan werken en het biedt een overzicht van aandachtspunten en een theoretische basis van uit de literatuur tot en met december 2000. Rapportnummer 20365.655-CA/IH.
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Politicians and the media frequently refer to the Netherlands as a multicultural society. Everyone in the Netherlands is equal before the law. Equal people with the same starting point should, theoretically, make the same choices. But is this really the case when people choose financial distribution channels and financial products? Or is there also a cultural dimension at work, fed by origin and affinity with a specific group? And are people really equal when it comes to financial products? The paper looks at which variables and constructs should play a role in studying these aspects and what techniques are necessary to arrive at an explanation of choice behaviour.
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The cultivation of intrinsic motivation is key in the 21th century, but most students in Dutch vocational education lack this quality. To foster intrinsic motivation, a strong career-learning environment is needed that enables students to develop career competencies and a career identity. However such an environment is absent in much of vocational education in The Netherlands. Research shows that the desired learning must be practice based (real life experiences are key), enable a dialogue (in order to attach personal meaning to real life experiences) and give students more autonomy in making choices in their school careers. Although there has been an increase in the use of portfolios and personal-development plans, these instruments are used mainly for improving success at school but are not in career and work. In addition research on the conversations between student and teachers/work-place mentors shows that the latter talk primarily to (65%), and about (21%), but rarely with (9%) students. The culture in schools is still predominately monological. Most teachers feel uncertain about their abilities to help students in developing career competencies and a career identity, though a growing number of teachers want to be trained in initiating meaningful career dialogues. In order to make such training successful in terms of promoting new guidance behaviours, it is essential that school managers create a strong career-learning environment for teachers. The Standards Era policies (Gatto, 2009) that dominate Dutch vocational education at the moment, however, leaves managers little space to do so. https://doi.org/10.1007/978-3-319-50734-7_7 LinkedIn: https://www.linkedin.com/in/reinekke-lengelle-phd-767a4322/
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Sharing platforms gained importance in recent years. Little is known about whether and why novel means to digitally share meals are incorporated into people’s everyday portfolios of everyday food provisioning. The objective of this paper is accordingly to explore why digitally mediated meal sharing is incorporated (or not) into an array of everyday food provisioning practices. We use observations of and interviews with users of the Dutch platform Thuisgekookt, on which home cooks offer meals to be picked up by neighbors. Three teleoaffective episodes - anticipating, actualizing and assessing - assist in explaining why meal sharing recruits practitioners (or not).
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The understanding of charging behavior has been recognized as a crucial element in optimizing roll out of charging infrastructure. While current literature provides charging choices and categorizations of charging behavior, these seem oversimplified and limitedly based on charging data. In this research we provide a typology of charging behavior and electric vehicle user types based on 4.9 million charging transactions from January 2017 until March 2019 and 27,000 users on 7079 Charging Points the public level 2 charging infrastructure of 4 largest cities and metropolitan areas of the Netherlands. We overcome predefined stereotypical expectations of user behavior by using a bottom-up data driven two-step clustering approach that first clusters charging sessions and thereafter portfolios of charging sessions per user. From the first clustering (Gaussian Mixture) 13 distinct charging session types were found; 7 types of daytime charging sessions (4 short, 3 medium duration) and 6 types of overnight charging sessions. The second clustering (Partition Around Medoids) clustering result in 9 user types based on their distinct portfolio of charging session types. We found (i) 3 daytime office hours charging user types (ii) 3 overnight user types and (iii) 3 non-typical user types (mixed day and overnight chargers, visitors and car sharing). Three user types show significant peaks at larger battery sizes which affects the time between sessions. Results show that none of the user types display solely stereotypical behavior as the range of behaviors is more varied and more subtle. Analysis of population composition over time revealed that large battery users increase over time in the population. From this we expect that shifts charging portfolios will be observed in future, while the types of charging remain stable.
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Cities around the world are increasingly using events as a tool to generate a wide range of effects, including image enhancement, income generation, and social cohesion. However, the use of events as an urban policy tool is hampered by the fact that events themselves also have their own objectives, such as making a profit or advancing the agenda of national and international organizations. In some cases, the objectives of the events and the city may coincide, but in other cases, they may not. Therefore, for cities there is a growing challenge in coordinating their events program in order to maximize the benefits for the city as a whole, while also supporting individual events. Many cities have already developed specific events policies and support mechanisms, but these tend to treat events as individual occurrences, rather than as an integral part of the urban ecology. Richards and Palmer have argued that the "eventful city" needs to take a strategic, holistic view of its events portfolio in order to move from being a city full of events to developing "eventfulness." This article considers how some cities are developing more holistic approaches to event policy and eventfulness. In reviewing the events policies of cities worldwide, it identifies three emerging policy models: event-centric policy, sector-centric policy, and network-centric policy. The article further considers the implications of these different models for events and events policies in cities.
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Particle image velocimetry has been widely used in various sectors from the automotive to aviation, research, and development, energy, medical, turbines, reactors, electronics, education, refrigeration for flow characterization and investigation. In this study, articles examined in open literature containing the particle image velocimetry techniques are reviewed in terms of components, lasers, cameras, lenses, tracers, computers, synchronizers, and seeders. The results of the evaluation are categorized and explained within the tables and figures. It is anticipated that this paper will be a starting point for researchers willing to study in this area and industrial companies willing to include PIV experimenting in their portfolios. In addition, the study shows in detail the advantages and disadvantages of past and current technologies, which technologies in existing PIV laboratories can be renewed, and which components are used in the PIV laboratories to be installed.
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