The COVID-19 pandemic has forced higher education (HE) to shift to emergency remote teaching (ERT), subsequently influencing academic belonging and social integration, as well as challenging students' engagement with their studies. This study investigated influences on student engagement during ERT, based on student resilience. Serial mediation analyses were used to test the predictive effects between resilience, academic belonging, social integration, and engagement.
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In this article, we investigate the relation between customer loyalty and social media engagement. Two dimensions of customer loyalty are considered: affective and conative loyalty. We distinguish two forms of social media engagement: consuming of social media (passive engagement) and contribution to social media (active engagement). In a survey among 1,050 customers of a travel agency, the level of engagement of customers with the company’s social media activities is measured in relation to their degree of loyalty. Results show a partial positive relationship between social media engagement and customer loyalty: only consuming social media is directly related to affective loyalty.
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In dit white paper wordt ingegaan op het begrip student engagement. Waarom nu inzetten op engagement? Wat levert dat op? Is student engagement te meten? En is er een blauwdruk voor HO instellingen?
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Although growing numbers of researchers are studying the role of social engagement in ubiquitous technologies and applications, few frameworks have been proposed that attend to the lived experience of the individual and social dynamic within which it is intimately enmeshed. We present empirical insights using grounded theory from data gathered during a 102-day walk of the second author around Wales. This study inductively developed a substantive social engagement framework of the Walking experience that appears to be simple and flexible. The main aim of this paper is to present the developed framework, where even apparently 'solitary' walking is set within a rich technical and social matrix. The primary characteristics of this framework, namely accuracy of social judgements, accountability of decisions and actions, enhancing self-esteem, and satisfying intrinsic motivation goals, are in line with social user experience and show promise of being useful in ubiquitous technologies, regardless of user activity.
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Op basis van 19 semigestructureerde interviews met medewerkers verdeeld over de domeinen is opgetekend wat zij onder studentengagement verstaan, wat zij ondernemen en welke (on)mogelijkheden zij zien. Deze factsheet laat zien dat de termen die vielen o.a. betrokkenheid, binden en intrinsieke motivatie waren. Ook staan de vier soorten engagement die in de literatuur te onderscheiden zijn, vermeld. Daarnaast een overzicht van activiteiten om betrokkenheid te beïnvloeden, tips om engagement te vergroten en welke uitdagingen daarbij komen kijken.
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Research on student success has been highly influenced by Tinto’s integration theory in Europe and America. As part of my PhD research, I investigate the possible influence of the use of social media by first year students in higher education. Based on Tinto’s theory, the amount of variables is diminished by including only the best predictive variables. Hereby, avoiding the capitalization of chance and to establish a more easy to use model for teachers and management. In previous studies the latent variables ‘satisfaction’ was built by using a fraction of the original manifest variables and tested using principal component analysis to proof how the model could be simplified. In this paper I focus on the role of the use of social media, in particular Facebook, and enrich the model of Tinto for a better suit to the students’ contemporary society in the developed world. The principal analysis, on the use of Facebook, measured by purpose (information, education, social and leisure) and by the use of different pages amongst students, is also conducted in a previous study. However, the result of this study provided the different integration or engagement components, which now will be included in Tinto’s simplified model. For the principal component-analysis, internal consistency and the reliability will be shown by Cronbach’s alpha and Guttman’s lambda-2. For testing the fit of the model, SPSS AMOS is used and the normed fit index (NFI), the comparative fit index (CFI), the Tucker-Lewis Index (TLI) and the root mean square error of approximation (RMSEA) are calculated. Ultimately this paper will provide a better insight into what kind of influence social media can have upon student success.
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Civil society as a social sphere is constantly subjected to change. Using the Dutch context, this article addresses the question whether religiously inspired engagement is a binder or a breakpoint in modern societies. The author examines how religiously inspired people in the Netherlands involve themselves in non-governmental organizations (NGOs) and voluntary activities. Religious involvement and social engagement in different European countries are compared and discussed. In addition, the author explores the models of civil society and applies these to both the Christian and Islamic civil society in the Netherlands. Using four religious ‘identity organizations’ as case studies, this article discusses the interaction of Christian and Islamic civil society related to secularized Dutch society. The character and intentions of religiously inspired organizations and the relationship between religious and secular involvement are examined. This study also focuses on the attitude of policymakers towards religiously inspired engagement and government policy on ‘identity organizations’ in the Netherlands.
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In deze bijdrage wordt het gebruik van sociale media gekoppeld aan stakeholderengagement en stakeholderdialoog. De bijdrage start breed met de verantwoordelijkheden van organisaties. Dit wordt gekoppeld aan de digitale ontwikkelingen in de samenlevingen manieren om echt verbindingen te maken met de stakeholders door engagement en dialoog. In deze bijdrage wil de auteur de dialoog en engagement verder toelichten en toepassen op overheidsorganisaties zoals gemeenten. Er wordt ingegaan op de voordelen, maar ook op de gevaren van verregaande interactie op digitale media. Daarbij zullen de voorwaarden en risico’s voor digitale interactie worden geschetst. Dit is voor zoveel als mogelijk toegespitst op de overheidsorganisatie en dan nog specifieker de gemeentelijke organisatie.
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This research explored a potential working framework for using social media as a marketing channel. Based on an extensive literature review and a multiple case study, important factors for using social media have been identified. Companies should provide relevant information, show signs of real behavior, and design remarkable campaigns in order to enhance interaction between and engagement amongst customers. This should be the ultimate goal as interaction and engagement allow a company and its communicated message to be accepted and adopted by the crowd more efficiently and effectively. Future research is needed to test and enhance the framework. The research is relevant for practitioners and scientists as it provides new and further elaborated insights on the use of social media as a marketing channel.
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Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze derde blog van de eerste vijf insights uit het onderzoek beschrijft Rogier Brussee het gevecht tussen je content en engagement met de algoritmes van platformen
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