Deconstructing representation in Text-to-Video Generative-AI.

Past two years, significant rise in text-to-video Gen-AI software which warrants unexplored implications to Media Studies and Production (Caramiaux et al.). Jones et al. posit Gen-AI as a “cultural technology” where the combination of its outreach, access, distribution, user-engagement via machine cocreation, and diversity of outputs is significant and distinctive in the context of the history of media technology (19). Novel form of technology that juxtaposes cost saving advantages and artistic/creative innovation and quality. Crucial problems that may arise here is how audiovisual Gen-AI can be (un)intentionally misused, leading to the perpetuation and instillment of racial and social biases through visual representation (Bianchi et al.); the non-consensual use of existing media work leading to an infringement on intellectual property (Appel et al.); and its destructive impact on the environment (Hogan).