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One of the most important drivers of change in the health care sector is the desire of elderly people to age in place. The growing use of internet applications and communication technology together with innovations in buildings have created new commercial opportunities to cater the demands of elderly to grow old in their home environment. Many of these opportunities are facilitated by institutional changes like deregulation and privatization, and benefit from globalization, for example trough stronger incentives for innovation and domestic implementation of ideas that arise in foreign markets