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This paper focuses on the use of online social tagging and storytelling to enrich digital collections of cultural heritage. Together with several Dutch museums, we examined the question of whether and how social tagging could benefit these museums in disclosing specific digital collections. This led to the development of a social tagging tool (www.ikweetwatditis.nl) as a means of researching behaviour when tagging cultural objects. The results show that tagging and storytelling can help museums enrich their collections and involve their audiences.