The purpose of this research is to discover what interdependencies can be identified between business model elements. After a literature analysis, two case studies in the media industry are presented. From the literature analysis a new categorization in three types of business models is identified: calculative, descriptive and dynamic models. The results of the case studies suggest that in particular the key partners provide an important contribution to the value proposition, in the sense that they co-create the media concept. Based on these results a first sketch of a new business model frame workis proposed.
