In this study, we test the immersive character in an interactive content narrative developed for Microsoft HoloLens 2 mixed reality glasses in the dining context. We use retrospective think aloud protocol (RTAP) and galvanic skin response (GSR) to explore different types of immersion that can be created through interactive content narratives. Leaning on the core dimensions of the experience economy, we expand the current understanding on the role of immersion through integration of four immersive experience facilitators. The study revealed that these immersive experience facilitators occur simultaneously and can be enhanced through interactive content narrative design. Perceived novelty and curiosity were identified as key determinants to keep consumers engaged in the immersive experience and engage with the content. The study verifies the use of galvanic skin response in combination with retrospective think aloud protocol as a suitable approach to measure emotional engagement potential in interpreting consumers’ recollection of immersive experiences.
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Attack surfaces are increasing as products are increasingly more connected. This has been acknowledged by the European Commission in their Europe: fit for the digital age strategy and in recent legislative proposals. Most importantly, the proposed Cyber Resilience Act (CRA) sets minimum cybersecurity requirements for products with digital elements. These requirements range from effective and regular tests to the dissemination of free security updates in case of a cybersecurity breach. This should ensure a base level of cybersecurity throughout the product’s lifetime. Unfortunately, there is a catch: not all products with digital elements fall within the scope of the proposed CRA. For instance, vehicles are not subject to the proposed Act. The exclusion of this category of products with digital elements seems to be based on the premise that ‘the sectoral rules achieve the same level of protection as the one provided for by this Regulation’ (recital 14). This contribution is challenging this premise, as it explores the level of cybersecurity as laid down in the proposed CRA and compares it to the level of cybersecurity ensured by the sectoral rules in vehicle regulation. Could this mean that your smartphone is going to be more cybersecure than your car?
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The use of biometric monitoring allow researchers insight into the processing of environmental data by our central nervous systems. As a result we can determine precisely which stimuli cause arousal or draw our attention. This technology is used widely by commercial interests but is not commonly used to improve the public realm. Our authors hope to change this.
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Urban renewal and urban area development projects are by nature highly complex processes involving a multiplicity of professionals, stakeholders, and conflicting interests. Adding to this complexity are the formulated ambitions and societal challenges projects have to answer to. One of these ambitions emphasizes a more inclusive planning process, involving the inhabitants in all stages of the planning process. In terms of design, another challenge is to create environments on a human scale while building in high density such as with tall residential buildings. The metropolitan area of Amsterdam intends to have 100,000 new dwellings by 2025. Most of these dwellings have to be added within the existing urban fabric, planned on obsolete inner-city brownfield locations, at the waterfront, nearby highways whereas others are going to be built in deprived neighborhoods. The deprived neighborhoods are mainly located in the postwar areas of Amsterdam, on its northern, western, and south-eastern sides. The deprived neighborhood called the Bijlmermeer located on the south-eastern side of the city, for instance was the first high-rise development project in the Netherlands. It was designed as a single project with identical high-rise buildings in a hexagonal grid surrounded with large green spaces.These deprived, modernistic neighborhoods lack the classic housing block structures with a clear articulation of buildings and street spaces. They appear to be responsible for an ‘inhuman’ scale and demonstrate the lasting impact critical design flaws can have on the daily lives of inhabitants. Hence, the question is how to develop liveable environments where people feel fully supported by building architecture and streetscape configuration. To prevent new urban area developments that will again fail to incorporate human scale, scientific methods and user input are needed to inform the practice of planning and design, and their applied design solutions. Building on two research projects (one on participatory planning and the other on neuroarchitecture research), we explore how the newly emerging field of neuroarchitecture - and the eye-tracker in particular, might enhance urban area developments on a human scale.
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In PowerMatching City, the leading Dutch smart grid project, 40 households participated in a field laboratory designed for sustainable living. The participating households were equipped with various decentralized energy sources (PV and micro combined heat-power units), hybrid heat pumps, smart appliances, smart meters, and an in-home display. Stabilization and optimization of the network was realized by trading energy on the market. To reduce peak loads on the smart grid and to be able to make optimal use of the decentralized energy sources, two energy services were developed jointly with the end users: Smart Cost Savings enabled users to keep the costs of energy consumption as low as possible, and Sustainable Together enabled them to become a sustainable community. Furthermore, devices could be controlled automatically, smartly, or manually to optimize the energy use of the households. Quantitative and qualitative studies were conducted to provide insight into the experiences and behaviours of end users. In this chapter, these experiences and behaviours are described. The chapter argues that end users: (1) prefer to consume self-produced energy, even when it is not the most efficient strategy to follow, (2) prefer feedback on costs over feedback on sustainability, and (3) prefer automatic and smart control, even though manual control of appliances felt most rewarding. Furthermore, we found that experiences and behaviours were fully dependent on trust between community members, and on trust in both technology (ICT infrastructure and connected appliances) and the participating parties.
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Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.
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Understanding how experiences unfold requires measuring participants' emotions, especially as they move from location to location. Measuring and mapping emotions over space is technically challenging, however. While a number of technologies to record and spatially resolve emotion data exist, they have not been systematically compared. We present emotion data collected at a natural and military heritage site in the Netherlands using three different methods, namely retrospective self report, experience reconstruction, and physiology. These data are applied to three corresponding mapping methods. The resulting maps lead to divergent findings, demonstrating that spatial mapping of emotion data accentuates differences between distinct dimensions of emotions.
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Understanding how experiences unfold requires measuring participants' emotions, especially as they move from location to location. Measuring and mapping emotions over space is technically challenging, however. While a number of technologies to record and spatially resolve emotion data exist, they have not been systematically compared. We present emotion data collected at a natural and military heritage site in the Netherlands using three different methods, namely retrospective self report, experience reconstruction, and physiology. These data are applied to three corresponding mapping methods. The resulting maps lead to divergent findings, demonstrating that spatial mapping of emotion data accentuates differences between distinct dimensions of emotions.
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In this research, the experiences and behaviors of end-users in a smart grid project are explored. In PowerMatching City, the leading Dutch smart grid project, 40 households were equipped with various decentralized energy sources (PV and microCHP), hybrid heat pumps, smart appliances, smart meters and an in-home display. Stabilization and optimization of the network was realized by trading energy on the market. To reduce peak loads on the smart grid, several types of demand side management were tested. Households received feedback on their energy use either based on costs, or on the percentage of consumed energy that had been produced locally. Furthermore, devices could be controlled automatically, smartly or manually to optimize the energy use of the households. Results from quantitative and qualitative research showed that: (1) feedback on costs reduction is valued most; (2) end-users preferred to consume self-produced energy (this may even be the case when, from a cost or sustainability perspective, it is not the most efficient strategy to follow); (3) automatic and smart control are most popular, but manually controlling appliances is more rewarding; (4) experiences and behaviors of end-users depended on trust between community members, and on trust in both technology (ICT infrastructure and connected appliances) and the participating parties.
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