This book provides a sample of studies and concepts created within the project Media ENriched Sport ExperienceS (MENSES). A project powered by Hilversum Media Campus, ZIGGO and Breda University of Applied Sciences. MENSES aims to create new media enriched sport experiences, by means of introducing innovative digital concepts combining media entertainment and live sport content. It wants to share building stones and blueprints to be accessed in Hilversum. As such it will help organizations to answer the question how live and broadcasted sport experiences can be enriched by means of new digital strategies. By combining interaction, transformation and data enrichment, the mediated and live sport events should be turned into a memorable sport experience
This paper provides an introduction to Special Issue on ‘Event Experiences: Measurement and Meaning’. It reviews the research conducted by the ATLAS Event Group over the past decade, and highlights the interplay between qualititative and quantitative research on events during this period. Major research themes related to the event experience are analysed, including the social dimension of events, event design, visitor engagement, eventful cities and event networks and platforms. The different quantative and qualitative contributions to the issue are introduced and compared.
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Abstract: Experiences are becoming increasingly important in events and festivals, which are prime manifestations of the experience economy. However, research on event experiences has generally been concerned with economic impacts and visitor motivations [Gursoy, D., Kim, K., & Uysal, M. (2004). Perceived impacts of festivals and special events by organizers: An extension and validation. Tourism Management, 25(2), 171–181. doi:10.1016/s0261-5177(03)00092-x]. Few studies have attempted to operationalise and quantitatively analyse experiences, and there is no consensual definition regarding the essence of experiences [Walls, A. R., Okumus, F., Wang, Y., & Kwun, D. J.-W. (2011). An epistemological view of consumer experiences. International Journal of Hospitality Management, 30(1), 10–21. doi:10.1016/j.ijhm.2010.03.008]. This article develops an Event Experience Scale (EES) for event experiences. In this exploratory study the item generation and selection for this scale are presented in three phases: specifying the domain of construct and generation of items, item selection, and scale purification. An 18-item scale, comprising four dimensions – affective engagement, cognitive engagement, physical engagement, and experiencing newness – with satisfactory values for Cronbach's alphas (.83,.86,.86, and.87), emerged. Implications for theoretical and practical research are discussed.
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In the Netherlands approximately 2 million inhabitants have one or more disabilities. However, just like most people they like to travel and go on holiday.In this project we have explored the customer journey of people with disabilities and their families to understand their challenges and solutions (in preparing) to travel. To get an understanding what ‘all-inclusive’ tourism would mean, this included an analysis of information needs and booking behavior; traveling by train, airplane, boat or car; organizing medical care and; the design of hotels and other accommodations. The outcomes were presented to members of ANVR and NBAV to help them design tourism and hospitality experiences or all.
In de lerarenopleiding wordt aandacht besteed aan het ontwikkelen van pedagogisch handelen waarbij aangesloten wordt bij de ‘bekwaamheidseisen voor leraren basisonderwijs’. Het gaat dan om de ontwikkeling van pedagogische kennis en kunde en het stimuleren van bewustwording van het eigen handelen. Het expliciteren van het pedagogisch handelen van leraren is vaak nog lastig en blijft impliciet. Aanstaande leraren lijken zich wel bewust van het belang van hun pedagogische opdracht, maar kunnen hun pedagogisch handelen soms lastig verwoorden, onderbouwen of expliciteren. Zo ook bij het creëren van een oefenplaats voor burgerschapsvorming. Het ontbreekt hen aan taal om situaties te herkennen en hun pedagogisch handelen te duiden, terwijl ze er wel degelijk vorm aan geven. Dit onderzoeksproject heeft als doel om (aanstaande) leraren te ondersteunen bij het expliciteren van hun pedagogische opdracht bij het creëren van een oefenplaats voor burgerschapsvorming. Met behulp van de centrale vraag: “Op welke wijze kunnen alledaagse ervaringen – gericht op pedagogisch handelen bij het creëren van een oefenplaats voor burgerschapsvorming – benut worden om het handelen van (aanstaande) leraren te verstevigen?” wil de postdoc inzicht creëren in: - de manieren om alledaagse pedagogische ervaringen tot uitdrukking te brengen; en - de manier waarop deze ervaringen gebruikt kunnen worden om (aanstaande) leraren te ondersteunen bij de bewustwording van hun pedagogisch handelen en het zodoende te verstevigen. Het startpunt voor bewustwording is het expliciteren van alledaagse pedagogische ervaringen, zogenaamde lived experiences. Deze zijn de basis voor reflectie, dialoog met anderen en daarmee bewustwording. Het delen van verhalen over praktijkervaringen wordt gezien als een belangrijk startpunt bij het ontwikkelen van pedagogisch handelen . Bovenstaande sluit aan bij het instellingsplan 2017-2022 genaamd ‘Le(ra)ren met Lef’ en het onderzoeksprofiel van het onderzoekscentrum. De hbo-postdoc besteedt 50% van haar tijd aan onderzoek, de andere 50% wordt besteed aan het geven van onderwijs.
Denim Democracy from the Alliance for Responsible Denim (ARD) is an interactive exhibition that celebrates the journey and learning of ARD members, educates visitors about sustainable denim and highlights how companies collaborate together to achieve results. Through sight, sound and tactile sensations, the visitor experiences and fully engages sustainable denim production. The exhibition launches in October 2018 in Amsterdam and travels to key venues and locations in the Netherlands until April 2019. As consumers, we love denim but the denim industry, like other sub-sectors in the textile, apparel and footwear industries, faces many complex sustainability challenges and has been criticized for its polluting and hazardous production practices. The Alliance for Responsible Denim project brought leading denim brands, suppliers and stakeholders together to collectively address these issues and take initial steps towards improving the ecological sustainability impact of denim production. Sustainability challenges are considered very complex and economically undesirable for individual companies to address alone. In denim, small and medium sized denim firms face specific challenges, such as lower economies of scale and lower buying power to affect change in practices. There is great benefit in combining denim companies' resources and knowledge so that collective experimentation and learning can lift the sustainability standards of the industry and lead to the development of common standards and benchmarks on a scale that matters. If meaningful, transformative industrial change is to be made, then it calls for collaboration between denim industry stakeholders that goes beyond supplier-buyer relations and includes horizontal value chain collaboration of competing large and small denim brands. However collaboration between organizations, and especially between competitors, is highly complex and prone to failure. The research behind the Alliance for Responsible Denim project asked a central research question: how do competitors effectively collaborate together to create common, industry standards on resource use and benchmarks for improved ecological sustainability? To answer this question, we used a mixed-method, action research approach. The Alliance for Responsible Denim project mobilized and facilitated denim brands to collectively identify ways to reduce the use of water and chemicals in denim production and then aided them to implement these practices individually in their respective firms.
