This paper seeks to highlight underlying issues of the tourism system that have led to tourism extremes of too much or too little tourism. Five phases are recognized that reflect different ways of dealing with too much tourism over time, after which the impact of a sudden lack of tourism is investigated in light of future renewal processes. This discussion highlights the remarkable capacity of the tourism industry to adjust to rapidly changing circumstances and crises, even when these cause anguish to individuals and within societies at large. The paper thus seeks to contextualize the current discussions regarding the transformation of tourism post COVID-19. It highlights the complexity of changing a tourism that multiple stakeholders depend on or have grown accustomed to. To come to a more balanced tourism, it is necessary to not only come up with alternative visions and strategies, but also to engage with the political economy nature of tourism development. A future research agenda should therefore also discuss facets of entangled power, social exclusion, inequalities and class differences to come to new reference points of what actually constitutes a more inclusive tourism success.
MULTIFILE
The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation research, construal-level theory (CLT), and dynamic change perspectives, our scholarly work focuses on the complexities of organizational change in a digital transformation context. Although employees generally support digital transformation, our findings show that their perceptions change over time across a range of specific challenges experienced during the employee change journey. Our findings stress the importance of adopting a social exchange lens in digital transformation knowledge as this represents deep structure change that might cause well-designed transformation processes to fail. Implications for hospitality and tourism management are discussed.
MULTIFILE
The primary objective of the project is to identify policies for the transformation of the Norwegian tourism sector to become resilient to climate change and carbon risks; to maintain and develop its economic benefits; and to significantly reduce its emissions-intensity per unit of economic output. Collaborative partnersStiftinga Vestlandforsking, Stiftelsen Handelshoyskolen, Stat Sentralbyra, Norges Handelshoyskole, Stiftelsen Nordlandsforskning, Fjord Norge, Hurtigruten, Neroyfjorden Verdsarvpark, Uni Waterloo, Uni Queensland, Desinasjon Voss, Stift Geirangerfjorden Verdsarv, Hogskulen Pa Vestlandet.
The Dutch hospitality sector is the 8th largest contributor to GDP, employing over 500,000 people, yet it remains heavily reliant on manual processes and human labor for service delivery. Structural staff shortages, rising labor costs, and increasing operational demands are pushing the industry to its limits. Hotels and restaurants, the backbone of this sector, are struggling with operational inefficiencies, high staff turnover, and the growing difficulty of maintaining high service standards. An overhaul of the traditional hospitality model is necessary to unlock sustainable growth. This Embrace IT project provides a structured, collaborative approach to solving these pressing challenges. Focusing on three critical areas—housekeeping services, food services, and reception services—the project will co-create concrete, tech-driven solutions together with hospitality businesses, technology providers, and knowledge institutions. These areas represent key operational cost drivers and are vital to revenue generation, making them priorities for industry leaders. By developing technology that complements human labor, the project ensures that operational efficiency improves while leveraging worker well-being and hospitality experience. Over four years, Embrace IT will establish a sustainable innovation ecosystem within the hospitality sector. Through iterative co-creation and field testing of automation, AI, and immersive technologies, the project will equip businesses with the tools and structures to shift from short-term, reactive strategies to long-term, sustainable digital transformation. Moving beyond the current "sensing" phase, where businesses recognize technological trends but are hesitant to act, Embrace IT will deliver concrete and scalable solutions that foster industry-wide adoption. Embrace IT aligns with key sector policy documents such as the 2024 Digital Destinations strategy from the Netherlands Board of Tourism & Conventions (NBTC), ensuring direct support of the broader vision for digital transformation of Dutch hospitality. This project will increase productivity of the sector while improving working conditions and leveraging hospitality experience – to ensure lasting societal impact.
The Hospitality, Tourism, Innovation & Technology Experts Network (HTIT-EN) is a pivotal initiative aimed at unlocking societal impact potential. The Dutch hospitality and tourism sector, which employs over half a million individuals and annually hosts more than 40 million guests, ranks as the Netherlands’ 8th largest economic sector. However, this sector faces numerous challenges, including the uncertain impact of emerging technologies and issues such as unethical behavior, workforce attrition, and staff shortages, which have been exacerbated by the COVID-19 pandemic. The advent of emerging technologies like service robots, immersive experiences, and artificial intelligence has brought the sector to a critical juncture. These innovations pose significant disruptions, challenging the traditional concept of hospitality and questioning the positive societal impact in terms of ethical considerations, inclusivity, affordability, and data privacy.Strategically positioned to address these challenges, HTIT-EN focuses on leveraging emerging technologies to create impactful scenarios and shape the future of hospitality and tourism. Our motivation stems from the sector’s societal importance and its continuous influence on our daily lives. By harnessing technology and innovation, we aim to tackle industry-specific issues and extend the positive societal impact to related human-centered service industries.The overarching mission of HTIT-EN is to empower the Dutch Hospitality and Tourism sector to serve as a driving force for technology-enabled societal impact. The primary objective is to align research activities and promote collaboration. Key objectives include bringing together leading professors specializing in technology-driven impact within the hospitality and tourism sector, initiating research projects in line with a shared research agenda and in collaboration with local and international industry partners, and collaboratively developing expertise in emerging technologies that empower the role of hospitality and tourism as catalysts for societal impact. This endeavor contributes to the development and acceleration of the Knowledge and Innovation Agenda (KIA) ‘Key technologies’ & ‘Digitalization’. The aim is to foster an excellent reputation for Dutch hospitality and tourism as a global leader in technology-driven societal impact.We have strong support from CELTH, the Centre of Expertise within the domain of leisure, tourism and hospitality for the overall ambitions of the research project.Societal issueThe HTIT-EN project bridges societal importance and cross-cutting issues in the tourism and hospitality sectors. It’s fueled by the ambition to leverage emerging technologies to tackle industry-specific challenges, including knowledge and skills gaps, labor shortages and replacements, and evolving consumer expectations.Benefit to societyThe platform brings together professors and researchers from MBO, HBO and WO knowledge institutes as well as diverse set of professional partners to stimulate collaboration, align research lines and establish joint a joint research agenda on how technology-driven impact may become a catalyst within hospitality and tourism.
