There has been limited adoption of Immersive Journalism (IJ) by the audience; simultaneously, the audience’s perspective is rarely considered in the production and research of IJ. At this point, however, it is crucial to incorporate an audience perspective to identify potentially unintended effects of IJ and improve on the innovation of IJ. This study investigates the audience’s experience and evaluation of IJ by qualitatively analyzing their thoughts after viewing two IJ cases. Our results indicate that the audience may pick up on intended effects, such as a sense of presence and an intense emotional experience, but some also express unease towards these effects. Furthermore, the audience struggles to comprehend this study’s two immersive journalistic cases as part of the journalistic genre. These findings provide insight into the gap between the initial hype and the current reality of IJ and provide the basis for propositions for future IJ productions.
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Paper on audience participation for 2020 meeting of Anescas (Association nationale d’établissements d’enseignement supérieur de la création artistique arts de la scène).
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In media audience research we tend to assume that media are engaged with when they are used, however ‘light’ such engagement might be. Once ‘passive media use’ was banned as a reference to media use, being a media audience member became synonymous with being a meaning producer. In audience research however I find that media are not always the object of meaning making in daily life and that media texts can be hardly meaningful. Thinking about media and engagement, there is a threefold challenge in relation to audience research. The coming into being of platform media and hence of new forms of media production on a micro level that come out of and are woven into practices of media use, suggests that we need to redraft the repertoire of terms used in audience research (and maybe start calling it something else). Material and immaterial media production, the unpaid labour on the part of otherwise audience members should for instance be taken into account. Then, secondly, there is the continuing challenge to further develop heuristically strong ways of linking media use and meaning making, and most of all to do justice, thirdly, to those moments and ways in which audiences truly engage with media texts without identifying them with those texts.
Sinds de corona reset wordt in de culturele en creatieve sector volop geïnnoveerd om tijdelijke sluitingen en financiële verliezen te compenseren. Aanbieders van hoogwaardige culturele programma’s, zoals presentatie-instellingen en zelforganiserende collectieven, coördineren in hoog tempo digitale expositieruimtes, livestreams en online debatten, waarmee ze hun bestaande (offline en lokale) en nieuwe (online en mondiale) publiek bedienen. Soms ook tegelijkertijd, in een hybride evenement; met een beperkt live publiek én een onbeperkt aantal online bezoekers. Hoe zorgen zij dat beide groepen bij deze livecastings een gelijkwaardige ervaring hebben? En hoe benutten ze de potentie van dit opgenomen materiaal voor publicatie en blijvende publieksinteractie in hun digitaal (web)archief? Ad hoc coronaoplossingen behoeven nu toekomstbestendige doorontwikkeling. Met MKB’ers ontwikkelen we een langetermijnvisie op off/online kennisdeling van hun culturele aanbod, op voorwaarden van duurzaamheid en technologische onafhankelijkheid in het beheer en de data-opslag van hun gepubliceerde materiaal. Verregaande digitalisering en klimaatoverwegingen geven namelijk naast corona urgentie aan een visie op hybride programmering. In het onderzoek worden werkende principes ontwikkeld voor een langetermijnvisie op een hybride en kwalitatief hoogwaardig programma-aanbod, met het oog op het bedienen van nieuw en bestaand publiek na de corona reset, via participatieve livecasts van evenementen, de samenhangende verslaglegging daarvan middels publicaties die uiteindelijk in levende archieven te komen: Om het knelpunt van ‘schermmoeheid’ bij eindgebruikers van programma-aanbod te voorkomen, ontwikkelen we werkende principes in het oplossingsgebied ‘participatieve livecasting’, om de succespijler ‘gezamenlijke publiekservaring bij online evenementen’ te bewerkstelligen. Om het knelpunt van ‘gefragmenteerde informatievoorziening’ bij programma-aanbieders te voorkomen, ontwikkelen we werkende principes in het oplossingsgebied ‘hybride publicaties’, om de succespijler ‘samenhang in off/online programma-aanbod’ te bewerkstelligen. Om het knelpunt van een ‘reactieve houding’ bij programma-aanbieders te voorkomen, ontwikkelen we werkende principes in het oplossingsgebied ‘levende archieven’, om de succespijler van een ‘anticiperende houding in de werkwijze van programma-aanbieders’ te bewerkstelligen.
There are many digital tools and online agendas that try to help people in getting a clear overview of the cultural events and venues available in their city. They generate an overview which is quite suitable for finding commercial, mainstream entertainment events but most of the time they lack the ‘in depth’ content. As such, they are quite ‘generic’ and overlook the niches and specific sub-genres that define the heart of the cultural sector of a city (and match the individual preferences of the consumer). On the other hand, larger cities, with more than 100.000 inhabitants, may have websites or apps that counter this mainstream approach but tend to be too ‘cultural’, in the sense that they focus on artistic niche cultures or on specific events for very small target audiences. Both approaches make it challenging for (starting) artists to reach their potential audiences in a structural way and in that sense ‘valorise’ their content. A combination of those approaches could work, but that leads to the problem of overchoice, and requires a better filtering system. The “Just What I Want project” aims to bridge this gap in approach and uses the knowledge of experienced parties like the Groningen Night Mayor and the conclusions that were drawn after 3 years of the existence of the Here & Now in Groningen platform to generate a new form of cultural participation. This participation is intended to suit a wide variety of audiences and their potential events as well as venues and the audience that they search for.
There are many digital tools and online agendas that try to help people in getting a clear overview of the cultural events and venues available in their city. They generate an overview which is quite suitable for finding commercial, mainstream entertainment events but most of the time they lack the ‘in depth’ content. As such, they are quite ‘generic’ and overlook the niches and specific sub-genres that define the heart of the cultural sector of a city (and match the individual preferences of the consumer). On the other hand, larger cities, with more than 100.000 inhabitants, may have websites or apps that counter this mainstream approach but tend to be too ‘cultural’, in the sense that they focus on artistic niche cultures or on specific events for very small target audiences. Both approaches make it challenging for (starting) artists to reach their potential audiences in a structural way and in that sense ‘valorise’ their content. A combination of those approaches could work, but that leads to the problem of overchoice, and requires a better filtering system. The “Just What I Want project” aims to bridge this gap in approach and uses the knowledge of experienced parties like the Groningen Night Mayor and the conclusions that were drawn after 3 years of the existence of the Here & Now in Groningen platform to generate a new form of cultural participation. This participation is intended to suit a wide variety of audiences and their potential events as well as venues and the audience that they search for.
