The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand identity, image and loyalty. A qualitative research method was used and data was gathered conducting semi-structured, face-to-face interviews with the students, staff and industry partners. The data illustrates that due to effective internal communication the employees were not affected by the rebranding. Nevertheless, the brand identity, image and loyalty did not have the same effect on the students and industry partners. Thus, it is recommended that HMS pay more attention to improving the communication, rebuilding and expansion of the brand identity.
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This article focuses on one of the hotel industry’s key challenges: sustainable development. By reviewing the current impact and characteristics of this industry, its high potential to contribute to this challenge is established. The key question addressed here – especially interesting from a futures perspective – is whether the hotel industry is prepared to fulfil that potential. Through a review of relevant literature and 12 in-depth interviews with hoteliers in leading positions in Dutch hotels, this article evaluates to what extent the hotel industry’s current business models and its managers’ willingness and capabilities are ‘future proof’ from a sustainable development perspective. It concludes that the hotel industry is not yet able to make an optimal contribution and needs assistance to do so in the future, especially with respect to addressing guests’ needs and wants and (subsequent) institutionalization of sustainability, but the potential is there and maybe even more so than before.
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This dissertation increases our insight into the role of the service employee’s intercultural competences in the service to culturally diverse customers. Investigating the effect of the intercultural competences of service employees is of major importance because, as a consequence of globalization, the number of intercultural service encounters has increased dramatically and still does. The delivery of service to a culturally diverse customer-base requires a combination of knowledge, skills and attitude; the intercultural competences (also known as Global Mindset). In this study the hotel sector has been investigated specifically. The hotel sector is an important economic player that continues to grow inspite of economic downturn. The special characteristics of hotel services make the sector also very suitable for the research of face-to-face encounters in an international context. In this dissertation, a holistic approach has been chosen, meaning that in the four empirical studies not only the perspective of the manager, but also that of the employee and the customer was investigated. All three of the above-mentioned are actors in intercultural service according to the argumentation of the ‘service-profit chain’ (Heskett, Jones, et al., 1994). Together, the manager, employee and the customer form the so-called ‘service triangle’ (Bitner, 1990).
In the Netherlands approximately 2 million inhabitants have one or more disabilities. However, just like most people they like to travel and go on holiday.In this project we have explored the customer journey of people with disabilities and their families to understand their challenges and solutions (in preparing) to travel. To get an understanding what ‘all-inclusive’ tourism would mean, this included an analysis of information needs and booking behavior; traveling by train, airplane, boat or car; organizing medical care and; the design of hotels and other accommodations. The outcomes were presented to members of ANVR and NBAV to help them design tourism and hospitality experiences or all.
Hoe kunnen bestemmingen de regie pakken over hun duurzame toeristische ontwikkeling? Hoe zorgen bestemmingen voor de juiste balans tussen wonen, werken en recreëren? Wat is de positie van bedrijven? En welke rollen zijn er voor welke partijen weggelegd?Met de Agenda Bewuste Bestemmingen ontwikkelt CELTH een overkoepelend raamwerk voor de ontwikkeling van een bewuste bestemming. In dit raamwerk onderscheiden we vijf thema's.- Human Capital- Vrijetijdsaanbod- Maatschappelijke infrastructuur- Organiserend vermogen- SmartnessOmdat nog niet alle kennis aanwezig is, leidt de Agenda Bewuste Bestemmingen tot een onderzoeksagenda op de thema’s. Samen met partners ontwikkelen we onderzoeken om antwoord te geven op vragen als:Hoe meet je de juiste balans tussen wonen, werken en recreëren? Met welk instrumentarium kunnen overheden sturen op de gewenste kwantitatieve en kwalitatieve ontwikkeling van vrijetijdsaanbod? Denk hierbij aan de vestiging van hotels en Airbnb of verduurzaming van industrie. Hoe kunnen we de samenwerking vormgeven?
De recente toename in het aantal bedwantsen in de Westerse wereld leidt ertoe dat steeds meer mensen in contact komen met deze insecten. Vroege detectie is cruciaal voor een snelle bestrijding. Dit is echter lastig door de cryptische leefwijze van de bedwants, en vereist vaak destructieve maatregelen. In dit project onderzoeken HAS Hogeschool en BioMon of het haalbaar is om een bedwantsdetectiekit te ontwikkelen waarmee de aanwezigheid van bedwants DNA in ruimten bepaald kan worden door het nemen van een swab of stofzuigersample. Bovendien wordt onderzocht hoe dit product en deze dienst efficiënt op de markt gezet kan worden.
![Students’ perception of what they learn in Teaching Hotel Château Bethlehem [EuroChrie Conference (Cooperative Education and Research for Hospitality & Tourism Educators), Freiburg (D) 16-19 October 2013]](https://publinova-harvester-content-prod.s3.amazonaws.com/thumbnails/files/previews/pdf/20240419032711881900.f2d9c2e4-9091-488e-b5a5-8c74be3083f1-thumbnail-400x300.png)
